Brand Research Senior Consultant

You are as unique as your background experience and point of view. Here youll be encouraged empowered and challenged to be your best self. Youll work with dynamic colleagues experts in their fields who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day youll have new and exciting opportunities to make life brighter for our Clients who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals families and communities around the world.

Job Description:

Are you a proven research expert who is obsessed with capturing client data and analyzing it to deliver actionable insights to drive improvements to brand funnel metrics Sun Life is searching for the right candidate to step into our Senior Consultant Brand Research role within the Canadian Client Experience Office (CXO) and help support client engagement across our Canadian business.

Reporting to the Director CX and Market Research this role will be responsible for supporting the brand health measurement program and research needs for the Sun Life Canada Marketing team. The goal is to leverage various forms of insights data analytics and operational data to deliver actionable insights to help improve brand awareness and consideration.

What will you do

• Conduct indepth research to understand consumer behaviour market trends and brand positioning.
• Leverage multiple sources of data including response data from brand and sponsorship tracking programs primary proprietary research media spend earned media social media monitoring etc. to deliver insights to assess brand health equity and loyalty for driving business outcomes
• Foster relationships and consult with marketing partners to understand the client acquisition and retention strategies and plans as it relates to the brand consideration
• Provide an understanding of target audience by analyzing consumer preferences behaviours and pain points to tailor messaging and communications campaigns effectively
• Validate brand elements to ensure that visual identity and design choices resonate with existing and prospective clients Identify unique brand attributes and competitive positioning to help create distinct and compelling strategies
• Provide insights from ongoing brand tracking to refine marketing tactics for improving ROI and brand equity over time
• Explore customer motivations and cultural insights through advanced methods like ethnography neuroscience and semiotics
• Ensure insights align with brand purpose and marketing goals/objectives by applying deep knowledge of brand marketing principles and content strategy
• Deliver forwardthinking recommendations by leveraging understanding of social media platforms and trends
• Identify and articulate platformspecific opportunities for shortform video and social storytelling
• Conduct indepth analysis to generate actionable insights and databacked recommendations
• Develop customized reports and presentations connecting insights with client brand strategy
• Collaborate with Canadian business units and marketing teams to understand the brand funnel metrics
• Build a deep understanding of our key clients client segments and personas (retail clients group members advisors and sponsors) and their client journeys. Proactively share client insights with partners and team members and take clear steps to help build a clientobsessed culture within Sun Life

What will you need to succeed

• University degree in a relevant area or equivalent experience
• Minimum of 7 years of experience working on brand research at clientside or market research vendor
• Experience gathering client/customer insights through a variety of tools and methodologies including quantitative and qualitative ethnography neuroscience semiotics social media etc.
• Strong data and analytics skills and applying these skills to deliver clear insights and a compelling story
• Proven experience and strong knowledge of various brand research metrics and how to best capture and share these to provide a broad and full picture of our marketing effectiveness
• Strong collaboration and influencing skills working with crossBusiness Unit groups to promote and deliver strong client engagement initiatives
• Effective and confident listening and communication comfortable in a variety of situations with junior through to senior roles
• A strong demonstrated record of accomplishment of driving business results and organizational change through brand health measurement and insights
• Excellent problem solving skills and communication skills with the ability to present a compelling argument for change

Whats in it for you

• Great Place to Work list for Best Workplaces for #HybridWork 2022
• Great Place to Work list for Best Workplaces for Professional Development in Canada 2022
• Great Place to Work list for Best Workplaces in Canada 2022
• Named Best Places to Work by Glassdoor 2021
• Canada Award for Excellence for Mental Health at Work 2021
• Pension stock and savings programs to help build and enhance your future financial security
• Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• A friendly collaborative and inclusive culture
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay eligible Sun Life employees participate in various incentive plans payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may email a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: