Channel Marketing Planner - Retail 6 month FTC
Channel Marketing Planner - Retail 6 month FTC
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Job Description
We are Allwyn UK part of the Allwyn Entertainment Group a multinational lottery operator with a marketleading presence across Europe which includes: Czech Republic Austria Greece Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a onceinalifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.
Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for
A bit about the role
To support the Channel Marketing Manager in developing and translating marketing communication strategies into integrated retail marketing plans that can be executed through the Retail Channel at outlet level. To identify develop and convert opportunities to increase awareness and instore presentation of our brands throughout the shopper journey in store.
This role is offered on a 6 month fixedterm contract. We operate a hybrid working model and require employees to work from our offices 3 days per week.
What youll be doing
- Represent the needs of the retail outlets into the wider marketing teams and develop activation plans to be executed at outlet level in Retail.
- Increase our brand presence in retail outlets for all categories and at all points of purchase by working closely with the Channel Marketing Manager Retail the National Account Team Retail Sales Team and Retail Operations Team to identify and convert key opportunities.
- Recommend marketing investment priorities for the Retail sector in line with category & retail strategy generating and filtering ideas with business cases to justify recommendations
- Work cross functionally to understand our consumers category and brand strategy marketing communications plans and monthly objectives.
- Develop strategies plan and tactics for marketing activities to be executed through the retail channel (at outlet level) and update and manage allocated budgets.
- Understand the UK Retail market key trends shopper behaviour opportunities and constraints and input into strategy for the retail channel.
- Input into the setting of monthly priorities for the Sales Team and brief retailfacing teams on key requirements.
- Deliver support within budget for New Game launches in the Retail Channel; core kit for all stores and upweighted kit where appropriate for key sectors / accounts
- Tailor brand advertising and communication materials where appropriate to maximise support from Retailers where there is a proven ROI
- Ensure relevant marketing materials and POS is produced and sent to the right outlets in line with agreed timescales.
- Measure the effectiveness of instore initiatives.
- Input into budget process and ensure retail channel activities are delivered within agreed budgets.
What experience were looking for
- Demonstrable experience of delivering marketing activation plans in retail
- Proven consumer insight based marketing planning
- Ability to build cross functional relationships manage and influence multiple stakeholders
- Strong communication and negotiation skills
- Attention to detail in managing marketing production and distribution
- Proven experience of budget tracking
- Extensive knowledge of the retail marketplace
Key Measures of Success:
- ROI positive campaign activations delivered in Retail
- Upweight activity in targeted sectors/retailers based on insight
- Effective presence throughout the shopper journey in store
- Activities delivered within planning timelines and budget
About us:
Weve developed groundbreaking technologies built player protection frameworks and have a proven track record of making lotteries better.
- Innovation We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
- Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10 year licence
- Sustainability Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
- Inclusion and accessibility We are making all parts of The National Lottery inclusive whether you play a game in a store or online.
If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.
We want to create one of the UKs most inclusive organisations where people can bring the best of themselves to do their best work every day for the benefit of good cause
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination harassment or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs the job requirements and the individual qualifications. Allwyn encourages applications from individuals regardless of age disability (visible or hidden) sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.
We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Benefits
An inclusive reward offering with wellbeing at the centre
At Allwyn weve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.
Heres a list of some of the fantastic benefits we offer
Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues we continue to create a place of work where people feel rewarded and can succeed.
- 26 days paid leave (plus bank holidays)
- Annual bonus scheme
- 2 x Life Days
- 4 x Salary of Life Insurance
- Pension: well match your contribution up to 8.5
- Single Private Health Cover
- 500 Wellness Allowance
- Income Protection
- Enhanced parental leave (maternity and paternity)
- Eye Care Dental and Cycle To Work schemes
Required Experience:
Contract
Employment Type
Full Time
