Director HCP Marketing Oncology PNH
Director HCP Marketing Oncology PNH
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$ 185500 - 344500
1 Vacancy
Job Description
Band
Level 6Job Description Summary
The location for this role is East Hanover NJ.Job Description
The Integrated Marketing Organization within our US Pharmaceuticals division is instrumental in driving brand and Marketing strategies leveraging a crossfunctional suite of peers to orchestrate communications and campaigns for optimal impact across key customer audiences and partnering with communications and campaigns for optimal impact across key customer audiences. Partnering with peers in the Product and Customer Engagement Organizations this team is adept at identifying synergies enabling businesscritical transformation and modeling what it looks like to be curious inspired and unbossed. Each day the marketing organization collaborates and innovates to get more medicines faster into the hands of the people who need them most.
Job Purpose:
The Director of HCP Marketing PNH will lead the HCP Marketing Strategy for PNH within the Novartis US Integrated Marketing Strategy team. The Marketing Director will define the HCP marketing strategy including delivering key strategic analyses and outputs to inform customer experience planning and within the Integrated Marketing Organization. This individual will report directly to the Executive Director Marketing Strategy incumbent will partner closely with Patient Marketing P2P Marketing NPP Marketing eBC HCP Marketing and other crossfunctional partners to create a robust insightbased HCP functional Strategy ensuring concepts are effectively orchestrated into HCPcentric campaigns tactics and experiences.
The HCP Marketer will be responsible for identifying testing and validating HCP creative concepts and messaging architecture and creating the lead message platforms and campaigns for HCPs including the CVA (core visual aid). This role will also be accountable for partnering across the Integrated Marketing Organization and Product Strategy Team to set field strategy as part of the integrated HCP marketing plan and serve as a key interface with the Customer Engagement training and field leadership teams.
This role will identify share and embed best practices across the HCP Marketers to improve impact and create communities of practice on effective and impactful HCP marketing supporting a consistent approach across the enterprise.
Your responsibilities will include but are not limited to:
Work effectively with the Marketing Strategy Lead and the Patient Marketer to develop a cohesive and integrated marketing strategy and campaign grounded in customer insight
Ability to work across highly complex brands and provide strategic direction on HCP to the Marketing Lead
Establish brandspecific HCP domain expertise and create engaging brandcentered content and concepts for adaption into personalized and tailored experiences
Ability to translate in market data signals to actions that lead to behavior change
Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
Define and deliver the brands HCP integrated plan to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for HCP
Drive excellence in developing assets for HCP to enable adaptation across the endend experience partnering closely with the Customer Experience Planning team
Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
Collaborate with Product Strategy and Global / IMI teams on integrated strategy plan and asset(s) as appropriate
Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle and drive behavior change
What youll bring to the role:
Education: Bachelors degree in a related field is required; Master of Science and/or MBA preferred
Experience:
Minimum of 7 years of experience in commercial Marketing with multifunctional experience in Pharma or Healthcare. Candidates with experience across one or more functions will be prioritized. These include but are not limited to: HCP consumer/DTC NPP Market Access CXP&O P2P/congresses.
Given the size scope and complexity of this role candidates with director level experience are strongly preferred.
Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for oncology or specialty treatments strongly preferred
Minimum of 5 years of demonstrated experience of leveraging data analytics and customer insights to drive personalization at scale
Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
Transformational Leader with strategic experiences to transform the business into next generation engagement
Track record of fostering high performing teams
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Ability to develop and deliver resources / programs / tactics on time on scope on budget with strong financial acumen
Detailoriented with the ability to manage multiple tasks priorities and deadlines
The pay range for this position at commencement of employment is expected to be between $185500.00 and $344500.00 a year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a signon bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
Why Novartis: Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicine company in the world. How can we achieve this With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:
Youll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here: Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to calland let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Brand Awareness CrossFunctional Work Customer Engagement Customer Experience (CX) Customer Insights Data Strategies Digital Marketing GotoMarket Strategies Influencing Skills Inspirational Leadership Marketing Strategies Media Campaigns People Management Product Marketing Product Roadmapping Return on Investment (ROI) Speed and Agility Training Stakeholder Engagement Stakeholder ManagementRequired Experience:
Director
Employment Type
Full-Time
