ProgrammaticDemandAgencyBuyside Specialist
ProgrammaticDemandAgencyBuyside Specialist
Posted on :
23-04-2025
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1 Vacancy
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Job Description
Overview:
The Programmatic/Demand/Agency/Buyside Specialist plays a pivotal role in driving the organizations digital advertising strategies. This position involves working closely with clients and suppliers to optimize programmatic advertising efforts ensuring that campaigns are running efficiently and effectively. A deep understanding of various programmatic platforms industry trends and buyer behavior is essential. The specialist will leverage analytical skills to assess campaign performance providing actionable insights to both clients and internal teams. By fostering robust relationships with key stakeholders the specialist will help drive customer satisfaction and loyalty ensuring that the organization remains competitive in a rapidly evolving digital landscape. Ultimately this role is crucial for maximizing ROI on ad spend and enhancing brand visibility in the market.
Key Responsibilities:
- Develop and execute programmatic advertising strategies tailored to client objectives.
- Manage and optimize campaign performance across multiple digital platforms.
- Analyze data to measure and report on the effectiveness of campaigns.
- Collaborate with crossfunctional teams to ensure alignment of strategy and .
- Provide insights and recommendations based on market research and competitive analysis.
- Build strong relationships with clients and media partners.
- Conduct regular performance reviews and hold postcampaign reporting sessions.
- Utilize various analytics tools to enhance targeting and reach.
- Stay updated on industry trends technology advancements and emerging media formats.
- Negotiate buying rates and inventory access with ad networks and publishers.
- Implement and maintain best practices for campaign setup and .
- Troubleshoot and resolve any issues related to campaign delivery.
- Assist in the training and mentorship of junior team members.
- Maintain detailed documentation regarding campaign performance and changes.
- Support the sales team in developing pitches and proposals for new business opportunities.
Required Qualifications:
- Bachelor s degree in Marketing Business or a related field.
- 3 years of experience in programmatic advertising or digital media.
- Strong understanding of programmatic platforms like Google Ads The Trade Desk etc.
- Experience in data analysis and reporting metrics.
- Proficiency in analytics tools such as Google Analytics or Adobe Analytics.
- Demonstrated ability to manage multiple campaigns simultaneously.
- Strong analytical and problemsolving skills.
- Effective communication and interpersonal skills.
- Proven track record of meeting and exceeding performance goals.
- Knowledge of current trends in the digital marketing landscape.
- Ability to work collaboratively in a fastpaced environment.
- Experience in clientfacing roles and building customer relationships.
- Strong organizational skills and attention to detail.
- Familiarity with CRM tools and project management software.
- Willingness to continually learn and adapt to new technologies.
- Certification in digital marketing or programmatic advertising is a plus.
project management software,advertising,market research,analytics tools,data analysis,negotiation skills,campaign management,programmatic advertising,crm tools,ad optimization,communication,organizational skills,digital media,problem-solving,sales strategy,relationship building,campaigns
Employment Type
Full Time
Key Skills
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