Senior Email Specialist
Senior Email Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The Digital Lab Senior Email Specialist is responsible for the daytoday management oversight and optimization of a team of email specialists in the CRM Digital Lab creating nonpersonal promotion and field communication emails. They also oversee onboarding training and leadership of the team reporting to the Associate Director Email Product Owner.
Responsibilities:
- Hire coach and develop a team of email specialists overseeing their iterative email creative work A/B tests and the Material Review Process.
- Expertly create emails using design best practices HTML development and testing approaches.
- Ensure quality assurance by testing rendering link functionality dynamic data elements tracking setup and content accuracy.
- Serve as the project originator for the Material Review Process and conduct functional testing in a highly regulated environment.
- Develop and enforce enterprise Material Review Process (eMRP) standards templates modules and guidelines for all brands.
- Develop and implement a framework to document and share email expertise within the organization promoting a test and learn approach.
- Create and maintain user guides and manuals for email creation and approval routing.
- Provide training to internal and agency partners based on their roles.
- Establish and maintain governance of email creation standards collaborating with crossfunctional teams to update guidelines regularly.
- Monitor and manage the performance of users and ensure adherence to business processes.
- Collaborate with vendors to identify and resolve issues and enhance email capabilities.
- Conduct weekly office hours to gather tool feedback manage the product roadmap and communicate product enhancements.
- Proficient in using graphic design tools media and/or technologies to create and iterate from an existing asset
- Experience collaborating with teams to gather feedback and manage design projects that involve multiple iterations and refinements
Key AbbVie Leadership Competencies:
- Embrace a positive all for one approach to team deliverables and priorities.
- Build strong relationships to enable higher performance.
- Learn quickly adapt to change and change course when necessary.
- Set high standards and continuously strive for improvement.
- Foster a learning environment and welcome suggestions.
- Embrace and nurture innovation managing it effectively.
Qualifications :
- Bachelors degree in business or marketing or equivalent experience.
- 58 years of experience in CRM Email Digital and 1:1 marketing.
- Minimum of 5 years of handson experience with enterpriselevel marketing automation platforms such as Knak SFMC Figma Photoshop etc.
- Strategic thinking ability with a strong mindset to exceed stakeholder expectations and project goals.
- Ability to work independently and lead initiatives without daytoday supervision.
- Excellent project management skills and the ability to handle multiple projects in a fastpaced environment.
- Strong client service skills and the ability to effectively communicate with both business and technical individuals.
- Expert knowledge of email creation including HTML/CSS experience and email rendering tools.
- Excellent written verbal and interpersonal communication skills.
- Inquisitive mindset with strong analytical skills.
- Experience in digital marketing or interactive agency is a plus.
- Experience in the Pharma industry preferred but not required.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
