Creative Director - Marketing
Creative Director - Marketing
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$ 130000 - 150000
1 Vacancy
Job Description
The mission of Jazz at Lincoln Center Inc. (JALC) is toentertain enrich and expand a global community for jazz through performance education and advocacy. From college students to young stars from working professionals to celebrated masters we present quality jazz for an everincreasing audience in an unprecedented range of activities and a variety of venues. We are dedicated to lifting audiences and bringing people together with substance and with integrity. JALC has created a dynamic platform where our key constituents jazz artists (beginner to grizzled veteran) fans (casual listeners to advanced scholars) educators (local band leaders to leading artisteducators) and advocates (local community advocates to important national promoters) can meet engage learn and work towards common objectives.
Jazz at Lincoln Center is committed to the highest design standards and the projection of a coherent wellmanaged brand identity. The organization has invested heavily in its brand equity and regards it as an institutional priority to manage its brand effectively and communicate its visual identity. The Creative Director oversees the development and of all design photography and brand activations based on the organizations strategic goals and objectives.
A passionate storyteller and effective communicator the Creative Director oversees the organizations visual identity and aesthetics ensuring that all products programs and design concepts remain onbrand and align with the narratives developed across the department for both programmatic and audience needs. This visionary leader inspires creative thinking and nurtures innovative ideas for new product designs and formats.
The Creative Director will lead a multidisciplinary team of designers photographers and freelancers ensuring a unified creative vision across all platforms.
In addition to leading and inspiring a team of creative people the successful candidate will ensure that standards are articulated and met in all expressions of Jazz at Lincoln Centers owned media channels marketing materials graphics and signage and everexpanding digital footprint.
Responsibilities:
- Maintain oversight of and direct a creative team that develops strategic campaigns across all channels that speak to a global jazz audience with a distinct and consistent voice.
- Serve as a handson leader providing creative and strategic leadership in product and design conceptualization content development and as well as personally creating new art and designs.
- Work closely with executive leadership and departmental directors to develop ideas and conceptualize designs based on market and consumer trends research and data competitive analysis and other pertinent sources.
- Create dynamic impactful strategic campaigns collateral and assets to support all departments across the organization in meeting revenue goals and impact targets.
- Design annual season materials for subscribers singleticket buyers and the wider public.
- Strengthen and articulate the brand DNA: voice tone look and feel.
- Serve as the guardian of JALCs brand standards ensuring adherence across all internal and external touchpoints including partner or cobranded materials.
- Maintain and evolve the organizations visual identity guidelines to adapt to new media audiences or organizational priorities.
- Lead the visual design and creative strategy for JALCs website social media email campaigns and other digital platforms ensuring an engaging userfirst experience. Oversee UX/UI improvements in collaboration with the Marketing and Media teams.
- Attend planning meetings and make presentations to staff and the Board of Directors showcasing the strategic and creative direction of a new project or annual campaign.
- Plan manage and implement budgets to ensure quality and efficiency and establish schedules for shortterm and longterm projects.
- Manage departments workflow by reviewing and prioritizing all design requests to maintain project deadlines.
- Help build a worldclass internal production team and capabilities rivaling any outside agency.
Qualifications:
- 10 years of practical work experience in design and creative direction
- Bachelors degree in art design or a related discipline
- A strong understanding of brand development and multichannel marketing concepts
- Indepth knowledge of campaign storytelling taking an interest in the best work and the newest platforms and technologies
- Understanding of established and emerging trends in content consumption and audience behavior
- Strong connections in video production animation photography printing presses and other essential vendors crucial to departmental success
- Experience with the complete range of the creative process including knowledge of fourcolor printing methods print production press checks and vendor file preparation.
- Experience in managing and mentoring multidisciplinary creative teams both inhouse and freelance.
- Experience with relevant software including Adobe Creative Cloud.
- Strong organizational and timemanagement skills.
- Strong leadership skills.
- Ability to work well in a deadlinedriven collaborative environment.
Work Hours
JALC does not offer a hybrid work schedule. All staff work together as a team Monday through Friday at our offices (either Jazz at Lincoln Centers administrative offices at 3 Columbus Circle or at Frederick P. Rose Hall The House of Swing.
Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants employees contractors and other covered persons and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. Jazz at Lincoln Center is committed to creating an inclusive open and respectful culture that reflects and embraces diversity.
Required Experience:
Director
Employment Type
Full Time
