Specialist Social Channels
Specialist Social Channels
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Job Description
SOCIAL CHANNEL
Ensures Red Bull Canada is engaging its key target audiences across the top of the funnel our local and global Managed channels @RedBullCanada Instagram TikTok X and @RedBull Facebook YouTube and Twitch driving conversion down the funnel to Owned platforms Red Bull TV) directly or indirectly.
Secures consistent brand adequate local and inclusive tone of voice; drives emotional reaction through compelling storytelling.
Has a strong understanding of platform optimization tactics and knows how to ideate develop and execute content strategy with a platform first approach.
Creative storyteller with knack for ideating and developing strong socialfirst content assets.
Knows how to develop and build content calendars publishing schedules and social activation plans for organic content campaigns.
Well versed in native platform tools across social channels identifying ways to leverage tools to reach new audiences.
Builds and enhances community management by upgrading consumer and World of Red Bull relations:
i.e. Joins the conversation during culturally relevant and local moments that connect and support the ethos of Red Bull.
i.e. Pays close attention to the World of Red Bull; ensuring we are actively commenting on anything relevant that our Red Bull Athletes Dancers Artists or partners publish on their own channels.
Supports Media Network teams across Content Communications and Creator Marketing with expert analysis recommendations with a socialfirst lens.
Increases internal understanding of existing and emerging social media platforms acts as a spearhead for social innovation across departments with key stakeholders while also working with external partners and supporting their objectives.
PERFORMANCE PLANNING AND PROJECT MANAGEMENT
Analyzes baseline performance of Red Bull Canadas Managed and Owned channels using proprietary Red Bull analytics dashboards and 3rd party tools (GA360 Sprinklr Emplifi Instagram Dashboard TikTok Dashboard etc. on a weekly monthly and quarterly basis.
Inputs all planned activity across social channels into Media Planet/Airtable on a weekly basis; aiming for two weeks minimum of content planned.
Defines assigned channel priorities based on local channel performance Global channel performance and Global guidance.
Builds consistent local crossnetwork programming plans utilizing local and Global programs to build awareness relevance content consumption and effective journeys around key moments and program releases.
Briefs related content needs with external production partners and internal Content counterparts.
Builds and aligns on activation plans across Managed and Owned channels with Communications Sports Marketing Brand Marketing Field Marketing etc.
Project manages key local initiatives across departments and coordinates efforts with Programming counterparts (i.e. Social Media contractors Owned channel managers and/or contractors and production partners).
Qualifications :
Experience with video editing and graphic design tools Photoshop Adobe Premiere Final Cut Pro CapCutetc).
25 years of experience required in organic digital programming of web media and social channels; related roles in comparable industries such as Digital Specialist Social Media Specialist etc. with a broad network of channels.
Experience building and nurturing communities online to larger audiences and understands what it takes to be truly always on in these spaces.
A comprehensive understanding of the process of growing audiences and communities required; understands how to follow changes in algorithms has a hunger and hustle to continuously learn about growth strategies tactics new social platforms etc.
Strong editorial understanding and connections with authors in Red Bulls existing playgrounds an asset.
Experience working with production partners and social editors; managing feedback communication loops.
Crossfunctional management experience; working within a global matrix organization is an asset.
Well organized with the ability to work under pressure.
Creative thinker and innovator.
Selfstarter able to work independently with confidence.
Experience in social content commissioning creation and native organic publishing required with a focus on Instagram YouTube TikTok an asset.
Marketing background and affinity an asset.
Experience with sports culture and/or gaming marketing with an affinity towards these playgrounds an asset.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
