Senior Director - Integrated Field Marketing AMER New Business Expansion
Senior Director - Integrated Field Marketing AMER New Business Expansion
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1 Vacancy
Job Description
Were hiring a Sr. Director of Integrated Field Marketing to lead regional across multiple sales segments (SMB Commercial MidMarket and Field) and own both new business acquisition and customer expansion marketing in the Americas. This is a strategic leadership role responsible for planning executing and optimizing field marketing programs that align with diverse gotomarket motions across segments and drive fullfunnel pipeline growth.
In this expanded scope you will lead a distributed team of field marketers across North America and India and partner closely with Sales Partner Marketing and Growth functions to activate pipeline through highimpact programsacross digital ABM regional events and partnerled initiatives.
Please note: This is a hybrid role that requires an inoffice presence three days per week (TuesdayThursday).
Key Responsibilities
Integrated Segment Ownership
Design and execute segmentspecific field marketing strategies across SMB Commercial MidMarket and Field aligned to both new logo acquisition and expansion motions.
Support both direct and partnerled GTM across regions and collaborate with multiple sales leaders to align marketing plays to pipeline goals.
Team Leadership & CrossSegment Coordination
Manage and grow a highperforming team of regional field marketers.
Foster crosssegment collaboration to scale winning plays and share best practices across sales motions and verticals.
MultiChannel Program Design
Drive integrated programs including ABM field and partner events webinars executive roundtables and digital plays localized by segment and region.
Collaborate with demand generation campaigns and partner teams to deliver fullfunnel pipeline acceleration programs.
Expansion Marketing & Lifecycle Campaigns
Partner with Customer Success and Sales to identify and execute expansion marketing initiativesincluding upsell/crosssell ABM and product adoption campaigns.
Build a repeatable marketing engine that supports both acquisition and growth within accounts.
Measurement Reporting & Budget Oversight
Track and optimize segmentlevel contribution to pipeline bookings and revenue across new business and expansion.
Manage budgets across segments and motions partnering with Finance and Analytics to optimize return on marketing investment.
Qualifications :
15 years of progressive experience in B2B marketing with demonstrated success in multisegment and multimotion field marketing roles.
Experience in SaaS or cloudbased software markets ideally serving Commercial and MidMarket customers.
Proven ability to lead integrated marketing programs that span new business and customer growth.
Deep understanding of GTM alignment partner marketing and ABM strategy.
Strong track record of collaborating with Sales Success and crossfunctional Marketing teams.Excellent analytical skills and command of attribution models conversion metrics and ROI tracking.
Proficient in Salesforce Marketo 6sense and field/event tools.
Additional Information :
Please note: This is a hybrid role that requires an inoffice presence three days per week (TuesdayThursday).
This role is based in the San Francisco Metro Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$244000 $330750 USD Base Salary Variable Compensation
Freshworks Benefits: Freshworks offers multiple options for medical dental vision disability and life insurance. Flexible time off (plus paid US holidays) commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
