Director Product Marketing LoopNet
Director Product Marketing LoopNet
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Job Description
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
LoopNet Overview:
LoopNet the most popular place to find a space is the #1 global commercial real estate more than 13 million global unique monthly visitors LoopNet provides brokers buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and farreaching digital marketplace for commercial real estate owners andbrokers.Weare not doneyet! Wecontinue to focus on driving expansionby increasing market share in the US and abroad continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.
ROLE DESCRIPTION:
The Head of Product Marketings purpose is to own the strategy development and of marketing initiatives that drive product adoption customer retention and revenue growth. By developing a deep understanding of the commercial real estate market property searchers and property listers the Head of Product Marketing will ensure prospects and customers know and understand the LoopNet product offering what it is what its for and how it can help them.
This is a leadership position within the LoopNet marketing department reporting into the Vice President Marketing and overseeing several direct reports.
Success will rely on leading a range of product marketing projects to help the business achieve its goals including:
- Gathering analyzing and distributing insights from target customer groups through market research surveys and other techniques
- Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders
- Crafting value proposition messaging and activation plans
- Standing up campaigns to build product awareness inform and engage the target audience with content which effectively communicates our value proposition
- Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle based on real insights from the audience members themselves
- Building a suite of worldclass product collateral and sales enablement materials
- Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customers behalf
This position is in office Monday through Friday.
RESPONSIBILITIES:
This diverse leadership role is responsible for successfully delivering the following outcomes:
- Build an Agrade product marketing team within the marketing department
- Achieve set targets for product awareness and sentiment as measured by market research benchmarking and messaging reach & engagement KPIs
- Increase customer satisfaction as measured by NPS renewal and retention rates and rates of repeat custom
- Successfully deliver of product launches and product marketing campaigns in line with set KPIs goals including reach frequency engagement and conversion into downstream sales results including prospecting lead generation and revenue acquisition
- Grow market penetration and market share
- Support other areas of marketing operations e.g. performance marketing brand lifecycle) with product marketing content and assets
- Own the product marketing budget
- Ensure the robust reporting of product marketing activities and outcomes
BASIC REQUIREMENTS:
- Bachelors degree required from an accredited notforprofit University or College
- Track record of commitment to prior employee
- 8 years of experience in B2B product marketing roles
- 5 years of experience in peoplemanagement roles
- Experience with coaching up a team of Agrade performers getting the best out of the team through mentoring candid constructive feedback leading by example and inspiring those around you
- Experience with translating business needs audience insights and product roadmap into sensible effective marketing plans
- Experience understanding the target audience their behaviors preferences and their reasons for buying
- Strong communication skills be a diplomat liaising with different stakeholders across departments including sales product and other business units
- Experience with parsing information into effective branded communications; strong copywriting skills
- Demonstrated experience with Datacentric roles dataoriented with bias towards a datafirst approach to establish facts and making decisions
PREFERRED REQUIREMENTS:
- Experience in the commercial real estate sector or at an online marketplace business or an online advertising technology company
- Experience in an international business with expanding global operations
WHATS IN IT FOR YOU:
Working at CoStar Group means youll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
In addition to generous compensation and performancebased incentives youll be supported in both your professional and academic growth with internal training tuition reimbursement and an interoffice exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life legal and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- Onsite fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee tea hot chocolate prepared foods fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work fulltime in the United States to apply. However please note that CoStar is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drugfree workplace and perform preemployment substance abuse testing
Required Experience:
Director
Employment Type
Full-Time
