Principal FR Video Strategy Go-To-Market Global Video Advertising

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce entertainment and advertising offering unique advertising products (Sponsored Products Sponsored Brands and Sponsored Display) enterprise ad tech (Amazon DSP Amazon Ad Server Amazon Marketing Cloud Amazon Publisher Services) and a rich array of unique creative format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties including Prime Video Live Sports FreeVee Twitch and FireTV as well as on thirdparty publishers via Amazon Publisher Services. This role is valid for Munich Paris Milan or Madrid. We seek a seasoned contributor to join the Amazon Ads team as Principal FR Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and GoToMarket and contribute in developing the unified gotomarket strategy and strategic for advertising solutions across Amazon video and streaming properties. They will partner with the broader WW and regional GTM teams helping to set the total Video strategy.

Amazon Ads est la rgie publicitaire dAmazon et lune de nos activits forte croissance. Nous sommes lintersection du commerce du divertissement et de la publicit en proposant des produits publicitaires uniques (Sponsored Products Sponsored Brands et Sponsored Display) de lad tech (Amazon DSP Amazon Ad Server Amazon Marketing Cloud Amazon Publisher Services) et une large gamme de solutions cratives de format innovants et de mesure uniques. Nous proposons aux annonceurs des emplacements premium sur nos inventaires STV: Prime Video Live Sports FreeVee Twitch et FireTV ainsi que sur des diteurs tiers via Amazon Publisher Services. Ce poste est ouvert pour Munich Paris Milan ou Madrid. Nous recherchons un contributeur chevronn pour rejoindre lquipe Amazon Ads en tant que Video Strategy and GTM (VSGTM). Ce poste sera directement rattach au Head of EU Video Strategy and GoToMarket et contribuera au dveloppement de la stratgie de commercialisation et de lexcution stratgique des solutions publicitaires sur les produits vidos dAmazon. Ils sassocieront aux quipes GTM globale rgionale contribuant ainsi dfinir la stratgie vido globale.


Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing a passion for videocentric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular they will:

Develop the vision and endtoend strategy for positioning pricing packaging and planning of Amazons advertising offerings across all video properties working alongside WW GTM
Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
Lead quantitative analysis of demand including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
Reconcile supplybased budget models with demandbased analyses in coordination with Finance teams
Analyze and recommend tradeoffs between price volume and yieldgenerating strategies
Work directly with EU Video Sales Specialist (VSS) Large Customer Sales (LCS) Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
Drive growth of Amazons video advertising offerings including business management in support of Video org goals around revenue product adoption advertiser maturity advancement etc.
Ready understanding of quarterly sales pacing (to budget revenue and/or other goals) to recommend adjustments to GTM strategies or tactics as appropriate
Produce stackranked set of sales priorities to influence product requirements roadmap decisions and tradeoffs
Partner with Ads Marketing on customerfacing Video Sales and Marketing narratives
Partner with crossfunctional leads across the Amazon Ads organization to ensure of GTM strategies including tactical weektoweek guidance and support
Assist in regional training development for sales enablement

Dvelopper la stratgie prix le packaging et la planification des offres publicitaires dAmazon sur toutes les proprits vido en collaboration avec les quipes globales
Maintenir une solide matrise du march de la publicit vido et des tendances concurrentielles pour identifier et valuer les opportunits
Dvelopper des stratgies pour gnrer la demande
Dvelopper des modles budgtaires bass sur loffre avec les analyses bases sur la demande en coordination avec les quipes financires
Analyser et faire des compromis entre le prix le volume et les stratgies yield
Travailler directement avec le EU Video Sales Specialist (VSS) Large Customer Sales (LCS) Global Growth Sales (GGS) et dautres quipes de vente sur les stratgies dactivation et de gnration de la demande pour atteindre les objectifs de revenus et dadoption
Analyser les feedbacks clients (VOC) et sassocier au GTM global pour piloter les solutions vido pour les clients et la croissance des revenus dAmazon
Stimuler la croissance des offres de publicit vido dAmazon y compris la gestion commerciale lappui des objectifs de lorganisation vido en matire de revenus dadoption davancement de la maturit des annonceurs etc.
Collaborer avec le marketing sur les narratives
Collaborer avec des responsables interfonctionnels de lorganisation Amazon Ads pour assurer lexcution des stratgies GTM
Participer au dveloppement de la formation rgionale pour lexcution de lactivation des ventes


About the team
We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from discovery to loyalty in a way unlike any other media platform at scale.

Nous partons du client et travaillons en amont dans tout ce que nous faisons y compris dans la publicit. Nous pensons que la publicit lorsquelle est bien ralise amliore lexprience client en offrant une dcouverte agrable aux consommateurs et des performances convaincantes aux annonceurs. Les informations que nous fournissons aux annonceurs et leurs partenaires leur permettent de crer une connexion unique avec les consommateurs de la dcouverte la fidlisation dune manire qui ne ressemble aucune autre plateforme mdiatique grande chelle.


Bachelors degree
Experience in a professional field or military
Experience developing strategies that influence leadership decisions at the organizational level

Bachelors degree

Exprience dans un domaine professionnel ou militaire
Exprience dans llaboration de stratgies qui influencent les dcisions de leadership au niveau organisationnel


Experience interpreting data and making business recommendations:

Exprience dans linterprtation des donnes et la formulation de recommandations commerciales


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