Digital Marketing Analyst
Digital Marketing Analyst
Posted on :
23-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
23-04-2025
Job Description
About Us:
At Chatters were not just a company were a community. Were passionate about hair and beauty and focused on creating a space where creativity collaboration and innovation thrive. Our team is made up of diverse individuals who bring unique skills and perspectives and were looking for someone who is excited to contribute to our vibrant culture. If youre a creative artist who thrives in a fastpaced dynamic environment we want to hear from you!
Overview:
Reporting to the Sr. Digital Marketing Manager the Digital Marketing Analyst plays a vital role in driving databacked decisionmaking across all digital marketing programs. You will lead efforts in campaign tracking data segmentation and performance analysis across CRM CDP and loyalty initiativestranslating insights into actionable strategies that grow customer value.Proficiency in Salesforce Marketing Cloud Salesforce Data Cloud Google Analytics (GA4 and Tableau is critical along with experience managing A/B testing and dynamic content strategy to optimize campaign impact.
Check us out!
Chatters prioritizes diversity equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our team members candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
At Chatters were not just a company were a community. Were passionate about hair and beauty and focused on creating a space where creativity collaboration and innovation thrive. Our team is made up of diverse individuals who bring unique skills and perspectives and were looking for someone who is excited to contribute to our vibrant culture. If youre a creative artist who thrives in a fastpaced dynamic environment we want to hear from you!
Overview:
Reporting to the Sr. Digital Marketing Manager the Digital Marketing Analyst plays a vital role in driving databacked decisionmaking across all digital marketing programs. You will lead efforts in campaign tracking data segmentation and performance analysis across CRM CDP and loyalty initiativestranslating insights into actionable strategies that grow customer value.Proficiency in Salesforce Marketing Cloud Salesforce Data Cloud Google Analytics (GA4 and Tableau is critical along with experience managing A/B testing and dynamic content strategy to optimize campaign impact.
Key Responsibilities:
- Execute digital strategies that drive customer acquisition retention and loyalty.
- Own data management across platforms including Salesforce Data Cloud ensuring optimal customer segmentation and campaign targeting.
- Collaborate with CRM and marketing teams to build and optimize journeys in Salesforce Marketing Cloud leveraging behavioural and transactional data.
- Define and measure key marketing KPIs using Google Analytics (GA4 Salesforce and Tableau dashboards.
- Implement and analyze A/B testing strategies (e.g. subject lines offers send times) to continuously improve marketing performance.
- Use dynamic content and personalization in campaigns to increase engagement and conversion rates.
- Map customer journeys and identify pain points and opportunities through data.
- Drive improvements in loyalty and retention programs through guest insight and segmentation analysis.
- Ensure effective CDP database segmentation for targeted email SMS and social marketing activities.
- Deliver campaign reporting and analytics providing insights that shape future strategy.
- Maintain communication frequency guidelines and privacy compliance (CASL knowledge is an asset).
- Contribute to quarterly leadership and franchise reports with data support.
- Support local marketing efforts via the Uberall platform.
- Stay current on digital trends marketing tech and analytics best practices.
Core Competencies:
- Strong knowledge of Salesforce Marketing Cloud Salesforce Data Cloud and Google Analytics (GA4.
- Skilled in Tableau and dashboard development to visualize performance and KPIs.
- Proficient in SQL for data extraction and manipulation.
- Experience in A/B testing and dynamic content personalization strategies.
- Analytical mindset with the ability to distil complex data into clear insights.
- Strong communication skills to influence nontechnical audiences.
- Crossfunctional collaborator with a proactive selfstarter mentality.
- Passion for data digital marketing and the beauty/retail space.
- Business acumen IT fluency and a solutionoriented approach in fastpaced environments.
Qualifications:
- Bachelors degree in Marketing Business Analytics or a related field.
- 5 years of handson data analysis experience.
- 3 years working with analytics tools especially Google Analytics (GA4.
- Experience with Salesforce platforms and campaign performance tracking across multichannel ecosystems.
- Experience in retail or beauty industry is an asset.
- Knowledge of Canadas AntiSpam Legislation and PIPEDA is an asset.
- Must be able to work in Mississauga Support Centre office 3 days a week.
Check us out!
Chatters prioritizes diversity equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our team members candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Required Experience:
Senior IC
Employment Type
Full-Time
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