Brand Marketing Manager
Brand Marketing Manager
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$ 87020 - 108775
1 Vacancy
Job Description
We have ambitious plans and we know the most critical step is building an incredible team that reflects the diverse fabric of our nation and embodies our values. Our team is made up of people who are equal parts dreamers and doers. We are people who care as much about how we achieve our goals as we do about the goals themselves. Our values drive our team and are instilled in the work this Foundation does every day. We are also committed to creating an antiracist organization in order to do our part to help combat racism and inequity in all forms in communities across our nation and around the world. Read our full statement on antiracism and equity here.
Purpose of Role
The Brand Marketing Manager will play a key role in shaping and executing brand marketing initiatives that drive awareness engagement and attendance for the Obama Presidential Center (OPC). This position will focus on brand management audience engagement and datadriven marketing strategies to establish OPC as a premier cultural and civic destination.Working closely with the Senior Director Brand Marketing & OPC this role will develop and implement omnichannel campaigns ensure brand consistency across all touchpoints and contribute to revenuegenerating initiatives. The Marketing Manager will also collaborate across departments to align brand messaging creative strategy and audience growth efforts with the Foundations mission. In partnership with the Senior Director Brand Marketing & OPC the Marketing Manager will support the growth and development of the Marketing and Brand Team.
As the Brand Marketing Manager youll be reporting directly to the Senior Director of Brand Marketing and Obama Presidential Center.
Core Job Responsibilities
Brand Strategy & Management
Ensure brand consistency across all OPC marketing materials campaigns and experiences.
Develop and implement strategic brand positioning that reinforces OPCs identity as a cultural educational and civic engagement hub.
Lead brand storytelling efforts ensuring a cohesive narrative across digital social and experiential marketing.
Monitor brand health and audience perception using insights to refine positioning and messaging.
Campaign & Audience Engagement
Manage daytoday marketing activities including creative asset development campaign calendar coordination and .
Develop and execute integrated marketing campaigns that support OPC ticketing membership retail programmatic and revenue goals.
Support digital and social media ensuring consistent brand messaging across platforms.
Develop and oversee content marketing strategies that support OPCs brand narrative and engage key audiences across digital platforms and the physical campus.
Leverage audience research and persona development to inform targeted marketing strategies to drive engagement and conversion across key audience groups.
Collaborate with key internal stakeholders such as the Communications Design Finance Development and OPC teams to create compelling content and promotional materials.
Performance & Data Analysis
Track and analyze marketing campaign performance metrics optimizing strategies based on datadriven insights in collaboration with central Strategy and Data team.
Prepare and present datadriven reports that translate marketing performance into actionable insights for internal stakeholders.
Use CRM systems and digital analytics tools to measure impact and effectiveness of marketing initiatives.
Collaborate with internal stakeholders to align marketing efforts with OPC attendance and revenue growth goals.
CrossFunctional Collaboration
Partner with other Foundation teams to align marketing initiatives with broader organizational goals.
Support corporate and partnership marketing efforts including cobranded campaigns and sponsorship activations.
Coordinate with external agencies vendors and consultants to execute marketing projects effectively.
Project & Budget Management
Support OPC marketing budget planning and tracking ensuring resources are allocated effectively.
Work with centralized project management support to maintain timelines track deliverables and ensure aligns with strategic objective.
Key Deliverables / Outcomes
of brand marketing campaigns that contribute to OPC attendance membership growth and earned revenue goals.
Consistently optimized marketing strategies based on audience insights and performance data.
Effective collaboration across teams to ensure marketing alignment with programmatic and operational objectives.
Required Qualifications
Experience: Minimum of 5 years of experience in marketing brand management or audience engagement. Cultural institution nonprofit missiondriven organization or visitor attraction experience is welcomed.
Expertise: Strong understanding of brand marketing multichannel marketing audience engagement and digital marketing trends. Experience with CRM systems data analytics and performance marketing preferred.
Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
Collaboration & Communication: Excellent verbal and written communication skills with experience working crossfunctionally.
Cultural Competence: Commitment to diversity equity and inclusion with experience implementing culturally relevant marketing strategies.
DetailOriented: Strong organizational skills with a keen eye for detail in executing campaigns and tracking results.
The salary range for this role is between $87020 and $108775.
This is a hybrid role based at our Chicago office in Hyde Park. #LIHybrid #LISF1
Foundation Values
The Foundation Values are Courage Empathy Integrity Accountability Community Inclusivity Pragmatism Resilience Imagination and Hope.
Dont check off every box in the requirements listed above Please apply anyway! Studies have shown that marginalized communities such as women LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. The Obama Foundation is dedicated to building an inclusive diverse equitable and accessible workplace that fosters a sense of belonging so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!
Equal Opportunity Employer
The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race color national origin sex gender identity religion sexual orientation age disability parental status veteran status or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability please email us at if you require a reasonable accommodation to complete this application.
Required Experience:
Manager
Employment Type
Full-Time
