Vice President of Sales

EMPOWER TEAMS AND DRIVE SALES WITH STRATEGIC LEADERSHIP AND COLLABORATION WOW RESORT CUSTOMERS WITH EVERY INTERACTION

THE OPPORTUNITY:

Lakeshirts is more than just a high growth $200M tshirt company. Were a place where ideas come to life tshirts reign supreme and creativity meets culture. Our atmosphere Its oneofakind. Think noncorporate fastpaced and fun where decisions happen in realtime change is embraced (we are NIMBLE & openminded) and success is a personal journey defined by you (living out our value of Meritocracy). As one of the largest screenprinting manufacturers in the United States we decorate a wide variety of garments hats stickers & novelty socks for the resort market supported by nearly 1000 ahmazing team members from sea to shining sea.

Were looking for an experienced strategic and creative sales leader to step into the role of Vice President of Resort Sales guiding our resort apparel and headwear sales divisions including brands like Blue 84 Zephyr EMITGT Yesterdays Aksels Altered Latitudes and Lakegirl.

In this role you will drive growth through strategic leadership collaboration and mentorship while overseeing the development and performance of a highperforming sales rep force. This includes delivering innovative training initiatives to enhance selling expertise and soft skills fostering collaboration with crossdepartmental teams and building a culture of accountability creativity and excellence. You will shape our market presence and achieve ambitious sales goals as a team.

Its equally important that this person is a humble curious and collaborative leader with a servant leadership style who thrives on empowering teams working across departments and driving innovation. Understanding what it takes to sell unique product combinations proficiency with data analytics and ten or more years of sales leadership and rep management experience are key qualifications for the gig. It would be a benefit if this leader lives near our headquarters in Minnesota; boots on the ground at HQ help team members embrace our creative driven collaborative culture.

Were not your average company either in culture or performance. We love our products our customers andmost importantlyour team. Much like the customers we serve we like to win and we know the best team makes that happen. Team is one of our core values reflecting our collective drive to succeed. As a brand and a company on the rise we thrive on delivering exceptional results in a collaborative innovative environment where everyone contributes to our shared success.

Much like Bigfoot this is a rarely seen opportunity that doesnt present itself often so dont wait to apply.

Essential Job Functions Lead Train Motivate Collaborate Grow Reps Drive Growth

• Lead & Motivate: Inspire divisional sales leaders by setting clear goals addressing challenges creatively and driving consistent achievement of sales targets aligned with company objectives.
• Recruit & Train: Develop systems for recruiting training and motivating a diverse highperforming sales force across inhouse interritory company and independent reps.
• Strategic Planning: Set priorities establish KPIs and execute sales strategies informed by market analysis and accurate forecasting to stay ahead of trends and uncover new opportunities.
• Training & Development: Design programs to enhance skills product knowledge and strategic selling while fostering continuous improvement and professional growth.
• CrossFunctional Collaboration: Partner with business development marketing finance and operations teams to align on sales plans expand market share and deliver a unified customer experience.
• Leverage Technology: Implement innovative sales tools and technologies (e.g. AIdriven tools CRM LMS) to empower teams and streamline sales activities.
• Performance Management: Set metrics conduct reviews and create plans to address underperformance while driving continuous learning and development.
• Customer & Partner Relationships: Strengthen partnerships with key accounts suppliers and stakeholders through events and trade shows to deepen relationships and grow the business.
• Foster Innovation: Promote a culture of creativity collaboration and customerfirst innovation to explore new sales strategies and deliver exceptional results.

Qualifications Big Picture Thinker Sales Leader Creative Problem Solver NIMBLE Proactive

• Education & Experience: Bachelors degree in Business Sales or Marketing preferred with 10 years of sales leadership experience managing and mentoring highperforming teams.
• Proven Sales Leadership: Demonstrated success in training coaching and motivating teams to consistently exceed sales targets while driving revenue growth and expanding market share.
• Sales Strategy & Innovation: Strategic mindset with experience developing innovative sales strategies penetrating new markets and optimizing team performance.
• Technical Proficiency: Skilled in data analysis CRM and LMS systems (Salesforce & Brainshark preferred) and tools like Excel and PowerPoint to translate insights into actionable strategies.
• Collaboration & Communication: Strong interpersonal verbal and written communication skills with the ability to work crossfunctionally and build lasting partnerships.
• Adaptability & ProblemSolving: Creative and agile thinker who thrives in dynamic environments embraces change and drives continuous improvement (one of our core values).
• Cultural Fit: High EQ teamoriented humble and approachable with an enthusiasm for fostering a positive and collaborative team culture. An ability to recognize our culture contribute to it and be a part of it; big egos game players me firsts entitled and other such traits need not apply we kind of mean it (plus must love dogs!.
• Travel Flexibility: Willingness to travel 4050 of the time based on business needs.

WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts we believe in making work as awesome as the apparel we create. Were not just a tshirt company were also a hat sticker and sock company (and so much more!. Were a place where creativity meets culture where ideas and innovation are encouraged and where the atmosphere is truly oneofakind. As one of the largest screenprinting manufacturers in the U.S. we decorate a variety of garments and accessories for the resort licensed collegiate and K12 markets supported by over 1000 ahmazing team members from sea to shining sea.

OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values having fun and working with great people who make every day an opportunity to thrive. Were looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity teamwork continuous improvement and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.

LIFES BETTER IN A TSHIRT & SO IS WORK! Heres what you can expect when you join the Lakeshirts team:

• Compensation Work Hard. Get Rewarded: Guided by our value of meritocracy we offer a compensation package that reflects your unique skills talents and contributions. You are not just a numberyour success ideas and efforts directly shape your growth and earning potential empowering you to take your career to the next level. And there is an option to be paid daily! Pay for this role is $depending on experience and qualifications.
• Insurance Benefits Weve Got You Covered: From health and life insurance to voluntary benefits like dental vision shortterm/longterm disability and critical illness & accident coverage weve got you covered; benefits kick in the first of the month following 60 days of fulltime employment
• Paid Time Off Life Outside of Work: Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
• Profit Sharing If Were Profitable. Youre Profitable: When we win you win
• Retirement Planning Free Money Yes Please!: Our 401(k) program helps you plan for the future
• Onsite Perks Get in my Belly: At our HQ in Detroit Lakes enjoy hot breakfast lunch and snacks from our subsidized cafeteria
• Dogs @ Work Yes. Its A Thing. And Its Pawsome: Bring your furry friend to work because we believe dogs just make everything better
• Relaxed Dress Code Wear What Makes You Feel Your Best: Whether its jeans tees and flip flops we believe comfort fuels creativity and we offer an employee merchandise discount to keep you & your family wellstocked
• Flexible Work Schedules Full Time Part Time & Everything In Between: Because we understand the importance of worklife balance
• Unique Culture That Is Priceless: We make work fun; we believe in teamwork giving back to our communities and doing what we love with great people and always rocking a tshirt a hat and some cool socks

NOTE: This job description is not intended to be allinclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an EmploymentAtWill state and implies no specific length of employment.

Required Experience:

Chief