Head of Brand Social Marketing Amazon XCM
Head of Brand Social Marketing Amazon XCM
Posted on :
23-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 127600 - 223400
Vacancy
1 Vacancy
Posted on :
23-04-2025
Job Description
Amazons Cross Channel and Category Marketing Team (XCM) is seeking an experienced Social Marketing leader to lead content strategy and development across Amazon and Prime Brand paid social campaigns. This leader will set the strategy for how Amazon leverages social channels to deepen brand affinity and purchase intent across Amazon and Prime businesses including establishing the vision and plan for how we adapt our processes to leverage AI and next gen production models to best align with customer behavior and platform algorithms. In this role he/she will be responsible for planning developing and optimizing compelling social media campaigns. They will work across various social media platforms such as Meta TikTok and Snapchat to ensure we continuously optimize our gotomarket approach aligned to customer behavior to position our work as culturally and contextually aware creatively breakthrough and measurably effective in driving short and longterm brand and business results. To accomplish this they will bring strong crossfunctional strategic influence to the role to help roadmap and identify future opportunities for growth. While this leader will be an independent contributor (non people leader) collaboration with internal teams external stakeholders and creative partners will be crucial to driving innovative and impactful campaigns.
The ideal candidate will have experience in marketing with demonstrated results setting holistic social media strategies for Fortune 500 brands. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex crossfunctional projects with diverse stakeholders and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative barraising content inclusive campaign work socialfirst organic engagement & UGC content influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible adapting to meet the needs of our customers businesses stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as Amazons brand and retail goals.
A day in the life:
This role works closely with teams across the XCM organization to lead social strategy for our Amazon & Prime brand campaigns and partnerships. On any given day this individual is crafting executive strategies inputting into campaign briefs leading socialfirst strategy sessions with social media partners engaging Creative teams (including on production shoots) and working crossfunctionally with key stakeholders. This role blends strategy and creative to deepen the emotional connection customers have with the Amazon brand and to make Amazon their goto shopping destination.
Key job responsibilities
1. Set vision and annual social media strategies across Amazon and Prime brands including campaign level social briefs through to oversight including our paid social media efforts across Meta TikTok Snapchat and other channels.
2. Serve as subject matter expert on social media best practices and emerging trends to ensure XCM remains best in class in social strategy and including agile production capabilities.
3. Establish short and longterm learning agendas and oversee social measurement capabilities analysis and executive reporting of campaigns. Analyze social media metrics to evaluate campaign performance optimize strategies and maximize audience engagement.
4. Manage social agencies (including inhouse Creative team) and partners to deliver the bestinclass campaigns and content to our customers.
5. Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
6. Identify new opportunities to drive commerce and brand engagement based on evolving customer and cultural trends including a focus on reaching younger and diverse audiences.
7. Partner across functional teams (including Media Insights Creative Operations Finance) to drive process improvement and efficiency.
A day in the life
The central XCM organization runs the largest and most performative mass marketing portfolio of investments in Amazons biggest priority brands and businesses from Prime Day to Super Bowl. We are a small but mighty team of 200 strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world. This role requires 5 days per week in office in either Los Angeles New York or Seattle.
10 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience working crossfunctionally and driving decision making among stakeholders with competing goals
Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127600/year in our lowest geographic market up to $223400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The ideal candidate will have experience in marketing with demonstrated results setting holistic social media strategies for Fortune 500 brands. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex crossfunctional projects with diverse stakeholders and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative barraising content inclusive campaign work socialfirst organic engagement & UGC content influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible adapting to meet the needs of our customers businesses stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as Amazons brand and retail goals.
A day in the life:
This role works closely with teams across the XCM organization to lead social strategy for our Amazon & Prime brand campaigns and partnerships. On any given day this individual is crafting executive strategies inputting into campaign briefs leading socialfirst strategy sessions with social media partners engaging Creative teams (including on production shoots) and working crossfunctionally with key stakeholders. This role blends strategy and creative to deepen the emotional connection customers have with the Amazon brand and to make Amazon their goto shopping destination.
Key job responsibilities
1. Set vision and annual social media strategies across Amazon and Prime brands including campaign level social briefs through to oversight including our paid social media efforts across Meta TikTok Snapchat and other channels.
2. Serve as subject matter expert on social media best practices and emerging trends to ensure XCM remains best in class in social strategy and including agile production capabilities.
3. Establish short and longterm learning agendas and oversee social measurement capabilities analysis and executive reporting of campaigns. Analyze social media metrics to evaluate campaign performance optimize strategies and maximize audience engagement.
4. Manage social agencies (including inhouse Creative team) and partners to deliver the bestinclass campaigns and content to our customers.
5. Manage social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimize for continuous performance improvement.
6. Identify new opportunities to drive commerce and brand engagement based on evolving customer and cultural trends including a focus on reaching younger and diverse audiences.
7. Partner across functional teams (including Media Insights Creative Operations Finance) to drive process improvement and efficiency.
A day in the life
The central XCM organization runs the largest and most performative mass marketing portfolio of investments in Amazons biggest priority brands and businesses from Prime Day to Super Bowl. We are a small but mighty team of 200 strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world. This role requires 5 days per week in office in either Los Angeles New York or Seattle.
10 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience working crossfunctionally and driving decision making among stakeholders with competing goals
Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127600/year in our lowest geographic market up to $223400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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