Manager Consumer Insights
Manager Consumer Insights
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1 Vacancy
Job Description
LEAD LARGESCALE QUANTITATIVE & QUALITATIVE PROJECTS
Custom research projects such as A&U/segmentation studies need state analyses immersive consumer deep dives/ethnographies and brand tracking will be managed.
Research through DIY/agile research tools (e.g. survey/guide writing programming analysis) and vendor management (e.g. overseeing RFP process research design project management deliverables) should be led comfortably.
MANAGE QUARTERLY BRAND HEALTH TRACKER (T&A REPORT)
Build the quarterly T&A (Trial & Awareness) report with inhouse custom data developing a deep understanding of our Brand Health consumer trends and priority occasions
Work to continually evolve reporting and analysis to ensure we are uncovering net new insights and opportunities as well as connect the dots across other datasets
Becoming an expert in this data source is a top priority and necessary for success in this role
INFLUENCE & INTEGRATE INTERNAL TEAMS
Be a visible insights ambassador to Red Bull marketing teams (especially within brand marketing)
Help develop new team capabilities in consumercentric ideation and brainstorming that promote stronger planning throughout Red Bulls marketing team
Be proficient in CPG data (e.g. sales/offtake and shopper panel) using that knowledge to identify opportunities and guide action with commercially focused Red Bull sales and marketing teams
Bring Insights to Life Through Presentations and Workshops
An ability to tell stories and make complex information easy to understand/apply should be showcased.
Present to diverse audiences at different levels roles and amounts of insights experiencebut never compromising on impact and resonance
Lead ideation sessions workshops and trainings that are rooted in an insightsdriven consumercentric approach
Qualifications :
35 years of Insights experience should be possessed either from vendor or clientside roles with a strong foundation in custom qualitative and quantitative research.
Expertise in PowerPoint and Excel should be demonstrated along with proficiency in SPSS and navigating crosstab tools.
Experience with Tableau or other data analysis/visualization software is considered a plus.
Professionalism and the ability to communicate ideas to stakeholders across Marketing functions should be exhibited.
Outstanding project management experience should be demonstrated in managing a pipeline of insights plans and insights vendors.
An entrepreneurial spirit that is energized by finding new areas across the company where insights can grow the business should be possessed.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 $128040 cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
