Director BOTOX Digital Marketing Experience Platforms

The Director BOTOX Digital Marketing Experience Platforms is responsible for the strategic vision cocreation and optimization of multiple digital marketing strategies including an integrated patient care model leveraging (patient adherence & engagement) and (education & operational hub for providers).

This leader will drive digital innovation leveraging data analytics and omnichannel engagement to optimize patient adherence provider enablement and customer acquisition. As the architect of a bestinclass digital ecosystem they will ensure and seamlessly integrate with brand marketing CRM strategy patient services trade and AbbVies business technology roadmap to create frictionless highvalue experiences.

They will oversee endtoend customer journey mapping ensure digital governance and compliance drive financial oversight with a focus on patient retention and provider adoption and lead the strategic evolution of the platforms.

This role collaborates with executive leadership indication directors & brand leads Digital Lab Business Technology Solution teams and a crossfunctional partners to ensure these platforms are industryleading.

Key Responsibilities

Platform Vision Growth & Omnichannel Strategy

• Lead the development governance and evolution of & as the cornerstones for patient education & adherence provider education and operational enablement.
• Develop and execute patient acquisition and onboarding marketing strategies that seamlessly transition new patients into longterm adherence programs.
• Design and optimize datadriven omnichannel engagement (Web Email SMS Media) to enhance patient and provider journeys.
• Facilitate strategic planning with the Botox Therapeutic steering committee (Brand Marketing Digital Lab Patient Services BTS MABI etc. to ensure alignment with brand and business priorities.
• Ensure seamless platform integration with patient support programs provider education initiatives and field engagement strategies.

DataDriven Insights & Performance Optimization

• Lead the evolution of digital platforms using insightdriven personalization and predictive analytics to enhance adherence and engagement; navigate the evolution for AIdriven insights and related customer engagement strategies.
• Establish a data governance framework ensuring platform data is optimized for patient adherence tracking HCP engagement and marketing effectiveness.
• Translate CRM Blueprint & Vision into an operationalized data layer enabling reporting segmentation and automated engagement triggers.
• Partner with Marketing Analytics Business Insights (MABI) to develop a robust measurement ecosystem capable of dynamic realtime reporting insights and enabling program activation.
• Establish monitor and drive strategy to meet key success metrics including:
  • New patient acquisition & conversion
  • Adherence & retention through treatment tracking tools
  • HCP adoption & operational efficiencies

Financial & Resource Management

• Oversee budget allocation and financial impact for Botox digital platforms ensuring efficient investment in technology content and engagement strategies.
• Align platform investments with patient adherence and customer acquisition goals measuring impact on patient retention and lifetime value; HCP focus on  adoption education and engagement improvement.
• Advocate for funding and resource prioritization based on platform performance data patient adherence outcomes and provider engagement metrics.

Innovation Leadership & Team Development

• Build lead and develop a highperforming digital team ensuring Botox digital platforms remain at the forefront of adherence engagement and operational efficiency.
• Champion digital transformation AIdriven personalization and emerging engagement technologies across the organization.
• Establish a culture of experimentation and continuous improvement leveraging insights to drive innovation in patient engagement education and provider enablement.

Strengthen as a BestinClass Adherence Platform

• Drive the adherence platform strategy optimizing engagement with:
  • Seamless new patient onboarding
  • Automated treatment reminders & tracking tools
  • Doctor locator & appointment scheduling
  • Educational content (i.e. videos patient stories FAQs)
  • Financial transparency tools for affordability & reimbursement support (i.e. cost & affordability tools)
  • Peer support advocacy & communitybuilding initiatives (i.e. advocacy groups forums peer support patient stories support groups etc.
• Leverage behavioral and predictive analytics to drive personalized patient engagement and adherence outcomes across Web Email SMS and Media.

Enhance as the HCP Education & Operational Hub

• Formalize the HCP Education platform strategy & and prioritize adoption of operational support tools
• Develop a customer nurture platform strategy with the capability to identify and nurture new injectors educate existing injectors to optimal proficiency and introduce HCPs to opportunities for educational leadership; optimize operational features to streamline ways of doing business with AbbVie
• Elevate the commercial and promotional branding of BotoxOne as the goto resource for provider education reimbursement support and practice optimization.
• Develop ondemand training certification tracking and reimbursement tools to improve ease of doing business.
• Deliver automated prior authorization workflows marketing toolkits and practice growth insights to empower injectors and office staff.
• Prioritize the development of HCP Educational content among brand and crossfunctional leads
• Develop a promotional marketing strategy to drive signups and platform engagement

Compliance Governance & Best Practices

• Establish and oversee digital governance frameworks to ensure compliance with legal regulatory and data privacy standards.
• Partner with Legal Compliance and Regulatory teams to define best practices for digital engagement.
• Drive crossfunctional collaboration to ensure all digital initiatives align with industry and AbbVie standards.

Qualifications :

• 8 years of experience in digital marketing strategy CRM patient (customer) engagement or digital loyalty platform management.
• Proven track record of developing & scaling digital ecosystems that drive adherence retention and business growth.
• Expertise in insightdriven personalization omnichannel engagement and predictive analytics to improve patient and provider experiences.
• Strong leadership in digital transformation crossfunctional and highperforming team development.
• Budget management experience with a focus on ROIfocused resource allocation to optimize patient/customer acquisition adherence or engagement/enablement.
• Familiarity with healthcare compliance data privacy and industry regulations.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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