Digital Copywriter 9342
Digital Copywriter 9342
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Job Description
BE A PART OF A REVOLUTIONARY CHANGE
At Rothmans Benson & Hedges Inc. (RBH) Philip Morris Internationals subsidiary in Canada weve chosen to do something incredible. Were totally transforming our business and building our future on smokefree products.
With huge change comes huge opportunity. So wherever you join us youll enjoy the freedom to dream up and deliver better brighter solutions and the space to advance your career in endlessly different directions.
Embracing Diversity Equity And Inclusion
We believe thatdiversity equity and inclusionare essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued respected and empowered to share their unique perspectives.
We celebrate the innovation that diversity fosters and recognize that each employees capabilities experiences and perspectives add value to our teams and our work.
Equal Employment Opportunity
We are committed to providing equal employment opportunity regardless of race ancestry colour religion marital/family status (including pregnancy) national origin sex sexual orientation gender identity/expression immigrant and newcomer status age citizenship or disability.
We strive to recognize and value diversity and equity and to ensure the inclusion of equitydeserving groups and the four designated groups under the Employment Equity Act: women Indigenous peoples persons with disabilities and members of visible minorities. We value respect and equally support applicants from these groups.
ABOUT THE ROLE
Reporting to CRO UXManager we are seeking a creative and detailoriented Copywriter to join our digital team. This role involves crafting compelling and accurate copy for various digital channels including our owned eCommerce platforms paid media campaigns and owned media. The copywriter will ensure customers are provided with inspiring accurate and informative communications. This position requires both creative and strategic thinking ensuring that all content aligns with broader marketing objectives and engages the audience effectively. The ideal candidate will collaborate closely with the legal team to ensure all content complies with regulatory standards.
YOUR DAY TO DAY
Content Development and Strategy
- Develop multichannel copy create strategic and engaging content for website content and digital advertisements to enhance sales and engagement.
- Write persuasive advertising content craft clear catchy and compelling copy that drives conversions across all channels with strong calls to action.
- Optimize content for SEO produce highquality optimized content and revise existing content based on SEO insights for our platforms and thirdparty eCommerce sites.
- Collaborate with creative teams to produce cohesive content that reflects RBHs voice and identity. Ensuring the needs and expectations of stakeholders are met through effective communication and highquality content delivery.
Performance Monitoring and Optimization
- Monitor content performance and make datadriven adjustments to ensure continuous improvement and optimization.
- Incorporate best practices into copywriting by staying informed about industry trends. Implementing feedback and making necessary adjustments to improve content effectiveness.
Collaboration and Alignment
- Collaborate with various departments to align digital efforts with overall organizational goals.
- Ensure that the LEGAL team is consulted on any planning projects.
WHAT WE ARE LOOKING FOR
- College or University degree in Marketing communications public relations or a related field of study.
- Minimum of 3 years of handson experience leading the production of digital content and writing conversionfocused copy for websites
- Excellent written and verbal communication skills including copywriting.
- Proficient in editing and proofreading for accuracy and consistency.
- Detail oriented results driven proactive and able to work autonomously as well as in a team environment.
- Ability to develop content for eCommerce paid media and owned media.
- Expertise in optimizing content for SEO resulting in enhanced search engine rankings.
- Capable of managing multiple projects and meeting deadlines.
- Ability to present work to large groups and communicate ideas clearly and enthusiastically.
WHAT WE OFFER
We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise business understanding and leadership capabilities in a collaborative challenging environment where we will empower you to take risks experiment and explore. Our company fosters excellence in and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary an attractive compensation package including flexible work schedules (where applicable) health and wellness programs and attractive benefits options.
This job posting is related to an existing vacancy and the salary is $ 95 380.
WHO WE ARE
Our parent company PMI is one of the worlds leading international tobacco companies. In addition to the manufacture and sale of cigarettes PMI is engaged in the development and commercialization of smokefree products.
RBH is thrilled to announce that we have been officially certified as a Great Place to Work a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: welcome and encourage applicants to reach their full potential with us.We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications.If you are unable to apply for a position online or require any further accommodation during our recruitment process please contact:.
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Employment Type
Full-Time
Key Skills
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