Marketing Analyst
Marketing Analyst
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1 Vacancy
Job Description
Marketing Analyst
ABOUT THE ROLE:
The Marketing Analyst reports to the Media Director and is a key contributor to reporting strategy and the preparation analysis and delivery of insights encompassing media web analytics and other various data sets. Additionally the Marketing Analyst will assist with inplatform strategic media buying as needed.
JOB RESPONSIBILITIES:
Analytics
- Adopt an active role in the development of campaign measurement strategies and KPIs for clients across a wide range of industries
- Extract clean and compile data from multiple sources while maintaining strict standards for data quality and accuracy
- Design develop and maintain clientfacing reports and dashboards to visualize and clearly represent key trends and patterns
- Collaborate with crossagency teams to develop datadriven insights and recommendations that can be used for performance optimizations and identification of opportunities to deliver additional value to our clients
- Perform adhoc analysis to support complex requests as they are presented by the business and its clients
- Document success in order to make wins repeatable and improve efficiency and performance
- Support media and account teams in developing internal and client deliverables
Programmatic Media Buying
- Work with campaign stakeholders to develop a buying strategy for each campaign including ad formats user targeting SSPs bid strategy etc.
- Flawlessly set up and launch programmatic campaign buys analyze performance and maintain ongoing optimizations
- Work to ensure campaigns meet and exceed KPI goals
- Troubleshoot and resolve campaign performance and delivery issues
- Communicate with thirdparty vendors to create custom audience segments and Private Marketplace Deals
- Provide ongoing reporting and insights as needed
General
- Work with the integrated Communications team to develop and test new tactics to better target users and improve overall ROI
- Identify and nurture expertise in a desired area of interest in the analytics and/or adtech space (ex: reporting platforms media platforms etc.
- Maintain clear and consistent communication with the Media Director regarding all facets of job responsibility
What Youll Need:
- Bachelors degree in a related field (ex: data science mathematics business marketing advertising and/or technology)
- 13 years of experience working in analytics marketing advertising or related role
- High proficiency with Microsoft Excel including formulas filters and pivot tables
- Willingness to travel as needed
- Sustain prolonged periods of being stationary at a desk and working on a computer
Ideal Qualifications:
- Experience with Google Analytics Google Tag Manager Google Ads Facebook Business Manager Google Data Studio Adobe Analytics Demand Side Platforms (DSP) and/or other various marketing platforms
- Certification or expertise in analytics platforms (ex: Google Analytics)
- Familiarity with visualization tools (ex: Tableau)
Characteristics/Qualities of a Dweller:
- Demonstrate effective decisionmaking skills when faced with a problem including the ability to creatively evaluate situations calmly and identify solutions to benefit all parties
- Demonstrate a desire to take advantage of and seek out learning opportunities to gain insight and experience in an everchanging digital environment
- Possess strong attention to detail initiative stellar organizational skills and the need to overcommunicate and be highly collaborative
- Possess a passion for creativity innovation and a commitment to delivering results for clients
- Demonstrate the ability to plan and schedule tasks effectively arrange workload to get desired results allow flexibility in planning to accommodate changing needs and adapt well to unexpected occurrences.
- Contribute positively to The Basements collaborative working culture and demonstrate the desire to understand the feelings and perspectives of others.
- Learn and follow all applicable company processes and policies
- Be a highquality representative of The Basement in interactions with partners clients and fellow staff
The Basement is an equal opportunity employer. The Basement does not discriminate against any applicant for employment on the basis of race color religion sex national origin or ancestry age disability status veteran status or any other characteristic protected by law.
Required Experience:
IC
Employment Type
Full Time
