Product Marketing Senior Manager Kitchen Clean-up

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Position

Location

How Youll Create Possibilities

Essential Duties & Responsibilities

Creative Content Creation:

• Lead the creative development messaging and commercial content strategy for Dishwasher products.
• Develop and implement merchandising programs including instore displays field communications and promotional planners across all distribution channels.
• Own the commercialization planning for new product introductions (NPI) ensuring seamless for field sales teams.
• Collaborate with Product Management to shape product strategies that drive growth.
• Manage NPI checklist activities coordinating with agencies and stakeholders to deliver highquality assets on time.

Commercial Initiative Leadership

• Lead product line reviews customer presentations and similar initiatives for the microenterprise in partnership with the sales team.
• Collaborate on strategic commercial initiatives to drive longterm growth including leadership reviews.
• Collaborate with marketing brand sales insights training and other commercial teams to drive clear and consistent communications across the commercial organization.

Competitive Intelligence & Brand:

• Monitor competitive landscape to enable agile decisionmaking and pricing/share optimization.
• Maintain uptodate competitive pricing and product tracking files.
• Serve as the team expert on the House of Brands strategy ensuring seamless integration into commercial launch processes.

Digital & DTC Marketing:

• Drive digital engagement and connection rates for Kitchen Cleanup products leveraging data insights to tailor messaging and offerings.
• Execute and evolve the strategy to increase Kitchen Cleanup software and accessory sales.
• Lead development of content for eCommerce and DTC and work with internal teams for successful .
• Own and execute comarketing initiatives with strategic partners such as P&G.

What Youll Bring to Our Team

Position Competencies (Required Knowledge Skills & Abilities)

• Subject Matter Expertise: Demonstrates profound knowledge and expertise in a complex area serving as a recognized authority within the organization and operating with minimal oversight from management.
• Exhibits a high level of attention to detail.
• Strategic Contribution: Plays a pivotal role in developing goals and operational plans for the function leading moderate to significant improvements to processes systems or products that directly impact the achievement of organizational results.
• Advanced ProblemSolving: Exhibits advanced problemsolving skills adept at tackling difficult and complex challenges with ingenuity analytical thinking and strategic insight.
• Influence and Leadership: Wields a high degree of influence over stakeholders outside the job function shaping policies practices and procedures through persuasive communication and effective leadership.
• Coaching and Delegation: Successfully achieves work objectives by coaching reviewing and delegating tasks to other professionals fostering their growth and development within the organization.
• Deep Knowledge and Specialization: Possesses extensive and specialized knowledge of the job area acquired through advanced education and significant experience often recognized as a specialist within the discipline.
• Systems Knowledge: Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs.

Preferred Competencies

• Working knowledge of Adobe Photoshop Salsify Salesforce or other creative design suite products

Educational and Experiential Background

• Bachelors degree from an accredited university or college in Marketing Business or related field; or equivalent experience.
• Minimum of 7 years experience in commercial roles such as sales marketing pricing or operations.

Preferred Education/Experience

• Experience driving growth in Commercial roles developing and executing Digital strategies (e.g. eCommerce Direct to Consumer Digital Marketing Software Sales/Marketing or with datadriven marketing preferred.

Working Conditions & Travel Requirements

• Working conditions are typical for an office environment.
• 1525 ongoing travel for trades shows customer meetings etc. as business needs demand.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

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