Sr Direct Response Conversion Copy Strategist
Sr Direct Response Conversion Copy Strategist
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$ 91000 - 121400
1 Vacancy
Job Description
Where APlayers Thrive.
Were an employeeowned verticallyintegrated builder of some of Americas most popular health & wellness brands. With over 1400 team members across multiple companies we create bestinclass products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
Were Looking For A: highly skilled and entrepreneurial Sr. Direct Response Conversion Copy Strategist with deep expertise in the Financial Services Sector. This individual will be instrumental in driving customer acquisition and brand growth through persuasive highconverting advertising and sales content for servicebased digital products such as masterclasses online courses coaching programs newsletters and digital books. You will own the copy strategy across channelswriting compelling sales letters email sequences landing pages video scripts and ads that speak directly to consumer pain points and generate action.
As a strategic partner to the Sr. Director Brand Services you will also support brand positioning help analyze competitive landscapes and leverage performance data to refine messaging. The ideal candidate is equally creative and analytical obsessed with results and thrives in fastpaced datadriven environments.
How to Apply:
We ask that you please submit...
- Your resume and a cover letter explaining why youre excited about this position
- Write a 500word email about a financial health tip you have in your life and why you think we should try it. Write it conversationally in a way that really makes us want to implement it TOMORROW. If were convinced you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: .
Location: Woodland Hills CA (Remote)
What Youll Be Doing:
- Direct Response Copywriting
- Write longform and shortform copy for various funnel stages including sales letters advertorials email campaigns optin pages webinar registrations VSLs and social/digital ads.
- Develop irresistible hooks leads and CTAdriven content that aligns with the psychology of financial buyers.
- Collaborate with funnel strategists designers and performance marketers to create content optimized for conversions and LTV.
- Translate complex financial topics into clear emotionally resonant language for a consumer audience.
- Research & Market Intelligence
- Independently research market trends competing offers pricing strategies and positioning in the financial education advisory and newsletter space.
- Interview internal SMEs and analyze customer data to inform messaging strategy.
- Stay uptodate on compliance advertising regulations and financial communication best practices.
- Brand & Campaign Support
- Partner with the Brand Director to ensure messaging is aligned with overarching brand voice values and differentiation.
- Help craft unique positioning for offers and ongoing campaigns based on market research and data insights.
- Contribute to the creation of brand stories and signature content that build trust and authority in the financial niche.
- ECommerce & Conversion Optimization
- Collaborate with digital teams to A/B test headlines CTAs and copy variants across landing pages and email flows.
- Assist in optimizing digital touchpoints to improve metrics like CTR CVR AOV and ROAS.
- Review analytics and performance dashboards to iterate and improve upon existing funnels.
Qualifications (Note: We strongly encourage you to apply even if you dont tick ALL of these boxes.:
- Portfolio demonstrating highconverting ad copy longform sales letters and digital campaigns.
- Exceptional research and storytelling skills with the ability to write for credibility clarity and persuasion.
- Familiarity with digital marketing channels including paid social email and video.
- Strong understanding of customer psychology funnel architecture and direct marketing principles.
- High attention to detail and editorial excellence
- Selfstarter and agile problem solver
- Strong collaboration skills across crossfunctional teams
- Deep understanding of the compliance and trustbuilding requirements in financial communication
- Datadriven and metricsoriented approach
- Bachelors Degree or equivalent experience
- Bachelors Degree in Marketing Communications Journalism Finance or related field (or equivalent experience) preferred.
- 6 years of experience in direct response copywriting especially within financial info product or digital subscription models.
Golden Perks & Benefits:
- Comprehensive healthcare coverage We cover 100 of premiums for medical dental and vision plans for employeeonly plans.
- Through our charity sponsorships you can make a positive impact on communities worldwide. Weve donated over $6.1 million to date.
- We match up to 3.5 of your 401k contributions ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days an Employee Assistance Program free weekly yoga and meditation classes and additional mental health benefits because we take a holistic approach to your wellbeing.
- Invest in your future with our Employee Stock Ownership Plan where company contributions fund your retirement plan with company stock. Learn more.
- Professional development opportunities with mentorship continuous learning programs and performancebased pay increases empowering you to progress and excel in your career.
- Tuition reimbursement program which reimburses eligible tuition expenses up to specified amounts empowering you to invest in your ongoing growth and development.
- Work towards our collective goals and earn up to 2 extra weeks of pay each month based on the achievement of KPIs.
- Celebrate your accomplishments with our Win of the Week Spot Bonus Work Anniversary and ShoutOuts programs where your hard work is not only valued but also acknowledged and rewarded.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- For those coming into our Woodland Hills CA office youll find a fully stocked kitchen and a free onsite gym.
- Virtual and inperson company events like our annual holiday party happy hours and virtual cooking nights designed to cultivate connections and enhance worklife balance.
To read more about our Perks & Benefits clickhere.
The base salary range is $91000$121400 plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on Californias cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience knowledge skills other jobrelated qualifications and geographical location.
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We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo we handle all hiring through our internal Talent Acquisition team. Occasionally we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this we wont pay any fees for placements. Thank you for your understanding.
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Required Experience:
Senior IC
Employment Type
Full Time
