Marketing Manager
Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our Opportunity:
Chewy is looking for a customercentric and datadriven Print Marketing Manager who will oversee and execute on the the print media marketing program for Chewys most active and petobsessed customers to join our team based in Dania Beach FL or Boston MA or Minneapolis MN or Bellevue WA. This role will be responsible for the planning orchestration and measurement of of print campaigns (direct mail inserts circulars and shared mailing program) designed to acquire new customers increase customer engagement and drive incremental sales. They will also play a central role in facilitating communication and coordination across teams to ensure that timelines are met prioritization is clear and wins and misses shared across teams.
What youll do:
- Implement a print media roadmap designed to drive new customer acquisition and assist in development of print programs to drive overall customer retention
- Maintain and optimize a testing agenda designed to continuously improve response and efficiency
- Work with internal data science resources to ensure prioritization of needs is clear and that essential technical steps are taken for list selection segmentation and tracking
- Partner in driving innovation from new print media channels including inserts shared mailers and 3rd party box inserts.
- Drive continuous improvement across email KPIs including reach redemption rate CPA and profitability of the program
- Manage reporting requests and ongoing analyses for campaign performance key insights and strategic learnings
- Drive a costumer first approach to all print experiences
- Effectively partner across the organization: integrated marketing engineering product management merchandising and supply chain
- Be knowledgeable on print best practices processes and trends
What youll need:
- A passion and track record for customercentric marketing
- 3 years of print and/or direct marketing experience; ecommerce preferred
- Understanding of both acquisition and lifecycle marketing
- Bachelors degree Masters a plus
- Datadriven and analytical with strong ability to interpret and identify insights through data
- Handson experience designing and implementing print campaigns from creative turn in to working with print partners
- Deep understanding of print process planning development and of print campaigns
- Strong communication skills (verbal and written) with ability to clearly articulate information that influences datadriven business decisions
- Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully without sacrificing attention to detail
- Deep knowledge of print best practices technologies and trends
Bonus:
- Working knowledge of SQL Tableau and other data analytics tools
- Experience working with data scientists / modeling
Required Experience:
Manager
Employment Type
Full Time
