Growth Marketing Regional Lead - APAC

Wise is looking for a seasoned marketing leader to come join us as our Growth Marketing Regional Lead for APAC. This role is pivotal in owning Wises growth strategy across APAC working with product teams on launches and regional initiatives managing multichannel campaigns and leading and developing a team of Growth Marketers and Social Media Marketers.

Your Mission:

• Getting to a very strong understanding of our APAC/Asia markets customers (who they are what needs they have and their pain points)

• Getting to a strong understanding of the current product USPs and features regional context including compliance and regulation (both product and marketing) future roadmap and usage by existing customer segments with support from Marketing and Product Analysts

• Monitoring key performance metrics with Product such as NPS retention stickiness onboarding funnel VPC

• Providing feedback to Product on their roadmap given local marketing audience insight and opportunities

• Being accountable for developing a strategic marketing plan to drive growth across the funnel taking into account target audience messaging and positioning media and creative strategy

• Be developed with global marketing channel teams (Paid Organic Invite) and aligned to the economics and broad positioning / audience of Wise in the market to facilitate optimisation. Working with these teams to iterate creative / content / keywords /landing pages and agreeing levels of spend given team constraints

• Include a review and challenge of CRM plans on product upsell/crosssell strategy testing in CRM given audiences and feature adoption in the market

• Potentially includes defining campaigns around product launches or seasonal events

• Include net new testing plans with existing teams and/or local partners / agencies (eg Grab Wechat Alipay)

• Being accountable for delivering against the plan with agreed KPls being monitored and narrating impact and next steps across the business both to finance and the wider Marketing and Product org

• Ultimately being accountable to Marketing for incremental sustainable growth in the region against the plan with agreed level of P&L accountability with global marketing teams to enable local testing and within prescribed constraints

• Contribute to the Singapore marketing hub in terms of leadership and guidance (beyond marketing tribe i.e. you should be comfortable being the face of marketing to the local team)

Qualifications :

Required Qualifications and Experience:

• A Singaporean Citizen/Permanent Resident of Singapore

• A minimum of 710 years of experience in driving successful marketing campaigns and initiatives across diverse channels ideally in a growth marketing or regional expansion capacity

• Significant experience with handson of regional marketing campaigns in APAC markets coupled with a deep understanding of regional nuances

• Proven capability in leading and mentoring successful marketing teams including developing a high performing team of growth marketers and social media personnel

• Expert understanding of customer acquisition and retention performance marketing and brand growth strategies

• Strong experience in coordinating across global marketing channels and product teams especially in environments without established local teams to influence marketing directions and align campaigns with product roadmaps and regional initiatives

• Exceptional ability to prioritize customer needs and preferences in creating resonant marketing campaigns across diverse markets

• Ability to build and maintain relationships with local partners vendors and community stakeholders

Desirable Skills and Experiences:

• Prior experience in highgrowth consumerfocused companies demonstrating an ability to scale marketing functions effectively

• Previous experience in developing or working within a global marketing model is a plus

• Experience in organizing offline events brand marketing and leveraging these channels to enhance market presence

• Proficiency in any additional APAC language is advantageous

Additional Information :

Salary: From SGD 15800 RSUs

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

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Remote Work :

No

Employment Type :

Fulltime