Assistant Marketing Manager - Brand MY
Assistant Marketing Manager - Brand MY
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Salary Not Disclosed
1 Vacancy
Job Description
Get to Know the Team: Grab is more than just the leading ridehailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments drivers passengers merchants and the community to solve critical problems in Southeast Asia. The team is responsible for the consumerfocused marketing efforts of all Grab services in Malaysia including existing services like GrabPay GrabFood and newer additions like GrabMart. If you share our vision of driving Southeast Asia forward apply to join our team today.
Get to Know the Role:
- As a brand strategist / planner you will tackle brand challenges head on building brandlove positioning products enhancing promotions and improving sentimentwhile ensuring Grabs voice stays consistent yet locally relevant.
- Youll work across Grab Malaysias marketing spectrum from brand positioning to demand generation corporate reputation and partner success. Your approach blends logic and creativity strategy and imagination.
- You enjoy finding insights in the numbers everyone else misses and have the ability to make creative briefs sing.
- You will report to Brand Manager Grab Malaysia and working onsite.
The Critical Tasks You Will Perform:
50 Marketing Campaign Strategy and GotoMarket Lead
- You will understand the goals of each brand or business initiative and help the team translate these into meaningful creative and media briefs.
- You will collaborate with business and product marketing teams to design multichannel campaigns including media strategy budget allocation targeting and ad optimization.
30 Brand Strategy
- You will design and implement brand strategies and plans to build brand love and propel market growth/product adoption in collaboration with the Malaysia brand team Regional brand planning and marketing research/insights teams.
- You will develop compelling narratives that resonate with our target audience and enhance brand storytelling. Craft clear concise and inspiring briefs to guide the creative team in developing high impact ideas.
20 Marketing improvement & Innovation
- You will leverage Grabs wealth of consumer data and insights in addition to researching global and local best practices to inspire new innovative ideas and proactively propose initiatives.
- You will monitor brand performance metrics to assess the impact of branding efforts. Use insights gained to improve future campaigns.
Qualifications :
What Essential Skills You Will Need
- You have a minimum of 35 years in a marketing role / advertising agency role with expertise in brand communications strategy campaign planning and advertising.
- You have excellent written and verbal communication skills with the ability to craft clear and inspiring creative briefs.
- You have to have a understanding of both digital and traditional media strategies and campaign .
- You have to analyze data and turn insights into relevant strategies.
- You naturally are organized and capability to manage several projects simultaneously.
Additional Information :
Life at Grab
We care about your wellbeing at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through LoveallServeall (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality ethnicity race religion age gender family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
