Associate Digital Marketing Specialist - Paid Media On-Site Position

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Position

Location

How Youll Create Possibilities

Key Responsibilities:

• Independently manage assigned paid advertising accounts including budget tracking campaign performance monitoring and reporting.

• Collaborate on the planning development and of promotional campaigns aligned with business goals.

• Analyze campaign data using advertising platforms and internal tools to provide insights and recommendations for optimization.

• Compose and refine ad copy while ensuring consistency in brand messaging across channels.

• Conduct UX and functional testing of promotions landing pages and URLs to ensure a seamless user experience.

• Partner with external agencies and internal teams to align marketing strategies with business objectives.

• Maintain and organize campaign assets including creative files promotional calendars and change logs.

• Assist in maintaining product feeds and site catalog content.

• Participate in crossfunctional meetings and contribute to ongoing project planning and .

What Youll Bring to Our Team

Qualifications:

Required:

• Bachelors degree in Marketing Advertising Communications or a related field or 3 years of handson experience in digital marketing campaign management.

• At least 1 year of experience in digital marketing with exposure to paid search or paid social.

• Strong analytical mindset with the ability to interpret performance data and make actionable recommendations.

• Proficiency in Microsoft Office Suite and Google Workspace with intermediate to advanced Excel skills.

• Excellent written and verbal communication skills with a keen eye for detail.

• Selfmotivated team player with the ability to thrive in both independent and collaborative work environments.

• Willingness to obtain relevant paid media platform certifications (e.g. Google Ads Meta Ads) within the first 90 days.

Preferred:

• Certifications in Google Ads Google Shopping Performance Max GA4 Microsoft Ads and/or Meta Ads.

• Practical experience managing paid search and/or paid social campaigns across platforms.

• Familiarity with Google Analytics and eCommerce performance metrics.

• Experience creating compelling ad copy and testing variations for performance.

#LIDL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an email