Senior Performance Specialist London UK

About Channel Factory

Channel Factory is a global leader in video technology focused on enabling brand suitability and performance for advertisers. Our mission is to create a sustainable advertising ecosystem that prioritises consumer experience and aligns brands with content that matches their values. With cuttingedge solutions and a passionate team we help brands connect with their audiences in meaningful ways.

About the Role

We are looking for a datadriven resultsoriented Senior Performance Specialist to execute crossplatform performance campaigns. You will be responsible for managing endtoend paid media strategies across key platforms including Google Facebook TikTok Snapchat LinkedIn and X.

This role requires a strong analytical mindset technical expertise optimizing campaigns for business outcomes. You will be expected to confidently discuss technical implementations provide strategic guidance to clients and deliver databacked insights in external meetings.

Key Responsibilities

• Develop manage and optimize performance campaigns across multiple digital channels ensuring alignment with business objectives.
  
• Own budget responsibility for accounts including margin management forecasting and optimization to maximize efficiency and ROI.
• Leverage data insights to drive strategic decisionmaking ensuring campaigns deliver on KPIs.
• Implement and optimize crossplatform campaigns with a deep understanding of platform algorithms and auction dynamics.
• Utilize contextual and audience segmentation creative testing and automation strategies to improve campaign performance.
  
• Collaborate with internal stakeholders to drive campaign success.
  
• Stay ahead of industry trends platform updates and emerging technologies to maintain a competitive edge.
  
• Provide indepth performance reporting including actionable insights and recommendations for scaling initiatives.
  
• Attend and represent the team at regular external and internal client meetings.
  
• Mentoring junior members of the team to increase quality and performance.
  

Qualifications & Experience:

• 5 years of handson experience managing campaigns across Google Meta TikTok Snapchat LinkedIn and X.
  
• Analytical and critical thinking skills.
  
• Solutionsoriented mindset with great attention to detail.
  
• Keen eye for detail and understanding of budget management.
  
• Expertise in A/B testing creative optimization and audience targeting.
  
• Ability to work crossfunctionally with internal teams and external partners.
  
• Strong communication and presentation skills.
  
• A proactive problemsolving mindset with a passion for performance marketing.
  
• Deep expertise in conversion tracking attribution modeling and firstparty data utilization.
  
• Proficiency in Google Analytics (GA4 Google Tag Manager (GTM) and tracking implementation across web and app environments.
  
• Strong understanding of incrementality testing MMM and lift studies.
  
• Handson experience with thirdparty measurement & verification tools.
  
• Strong datadriven mindset with the ability to interpret analytics optimize performance and drive measurable outcomes.
  

About Channel Factory

Founded in 2010 Channel Factory is an awardwinning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastestgrowing companies by Inc. Channel Factory has served over three hundred of the Fortune 500 in delivering scalable brandsafe contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market the company enables highly customized contextually aware and dynamically optimized campaigns and provides industryleading performance for a portfolio of clients across all industries.

Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organisation including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications merit and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace including an LGBTQ committee.

Required Experience:

Senior IC