Senior Content Strategist
Senior Content Strategist
Posted on :
21-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
21-04-2025
Job Description
Our Story
CyberTheory. part of the Information Security Media Group (ISMG)is a fullservice datadriven cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity. Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results and lasting success.
Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences amplify brand presence and drive remarkable results is what gives CyberTheory our creative edge and major competitive advantage as well.
The Opportunity
We are seeking a creative and experienced SeniorContent Strategist to join our growing team!
In this role youll execute and/or manage the production of a variety of client projects both internal and externalcollaborating with account campaign leads to develop hardhitting enterprisegrade creative content strategiesfor technology and B2B demand generation campaigns across the buyers journey. This will include traditional as well as emerging content types for marketing goals around visibility and brand awareness thought leadership social media website SEO ad copy and more.
As Senior Content Strategist you will also support the agencys overall custom content practice in terms of sourcing and vetting qualified suppliers (writers designers videographers content asset tools etc. reporting on content KPIs supporting continuous improvement to content production processes and helping translate content achievements into sales enablement resources.
Our ideal candidate will have a demonstrated track record of successful content campaigns with quantified outcomes and portfolio examples that showcase original thinking and storytelling analytical skills good design thinking great copywriting skills and editorial craftsmanship.
Responsibilities
CyberTheory. part of the Information Security Media Group (ISMG)is a fullservice datadriven cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity. Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results and lasting success.
Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences amplify brand presence and drive remarkable results is what gives CyberTheory our creative edge and major competitive advantage as well.
The Opportunity
We are seeking a creative and experienced SeniorContent Strategist to join our growing team!
In this role youll execute and/or manage the production of a variety of client projects both internal and externalcollaborating with account campaign leads to develop hardhitting enterprisegrade creative content strategiesfor technology and B2B demand generation campaigns across the buyers journey. This will include traditional as well as emerging content types for marketing goals around visibility and brand awareness thought leadership social media website SEO ad copy and more.
As Senior Content Strategist you will also support the agencys overall custom content practice in terms of sourcing and vetting qualified suppliers (writers designers videographers content asset tools etc. reporting on content KPIs supporting continuous improvement to content production processes and helping translate content achievements into sales enablement resources.
Our ideal candidate will have a demonstrated track record of successful content campaigns with quantified outcomes and portfolio examples that showcase original thinking and storytelling analytical skills good design thinking great copywriting skills and editorial craftsmanship.
Responsibilities
- Developing and optimizingsecurityfocused content for internal and external audiences.
- Creating editing and managinga variety of B2B content formats including blogs whitepapers eBooks infographics briefs videos interactive assets and social media.
- Overseeing an assigned content project queue ensuring timely delivery and performance tracking.
- Contributingto the editorial strategy and roadmap for cybersecurity content marketing.
- Conducting content audits and gap analyses to align with audience needs and the buyers journeyproviding continuous feedback on qualitydesignlayout and copy.
- Researching user preferences and behaviors to inform content strategies across product lifecycles.
- Conducting interviews with stakeholders and subject matter expertsto craft compelling insightdriven content.
- Definingand tracking KPIs to evaluate content quality engagement reach and growth.
- Collaboratingwith Program Managers and clients to deliver campaign assets.
- Coordinatingwith internal teams agencies vendors and copywriters to execute content initiatives efficiently.
- 13 years proven content creation and management experience withinenterprise and/or agency environments.
- Technical B2B or related industry writing experience required; cybersecurity experience preferred.
- Proven track record of working at both the strategic and tactical levels to develop impactful interesting and effective campaigns.
- Experienced understanding of information structure data gathering user needs and behaviors labeling techniques and navigational systems.
- Strong customer focus with the ability to effectively sell a valueproposition within various digital content formats.
- Proven ability to take a design direction and leadership role in projects that span multiple teams andeffectively communicate/facilitatestrategic and tactical plans.
- Strong welldeveloped organizational and project management skills.
- Driven selfmotivated and always looking for ways to improve and optimize.
Required Experience:
Senior IC
Employment Type
Full-Time
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