Digital Marketing Manager

At DAP Health we are committed to transforming lives and advancing health equity for all. As a leading nonprofit health care provider we deliver compassionate highquality care to the diverse communities of the Coachella Valley and San Diego County. Our comprehensive services range from primary care to mental health wellness programs and beyond with a focus on those who are most vulnerable. Joining our team means becoming part of a passionate innovative organization dedicated to making a meaningful impact in the lives of those we serve. If youre looking for a dynamic and purposedriven environment we invite you to explore the opportunity to contribute to our mission.

Job Summary:

The Digital Marketing Manager is responsible for leading and optimizing digital marketing strategies for and across multiple online platforms. This role involves driving revenue growth through the management of SEO SEM social media reputation management and CRM systems. The Digital Marketing Manager will collaborate with crossfunctional teams including IT and revenuegenerating departments to execute patient communication tactics and digital strategies. The role ensures alignment with business objectives through datadriven insights and manages digital marketing efforts that support pharmacy patient acquisition and lead generation.

Supervisory Responsibilities:

• Review weekly timesheets for accuracy review employee submissions and updates as needed; approve timesheets by required timeline;
• Conduct oneonone meetings (monthly at a minimum frequency preferably biweekly) scheduled conversations and annual performance reviews with direct reports by required timeline;
• Attend mandatory Managers Learning Collaborative trainings.
• Partner with People Operations to:
  • Develop a learning plan for employee development goals to provide tools needed to excel in their position;
  • Implement and follow a process to address performance issues as they arise;
  • Prepare a comprehensive onboarding process for each specific position for all new hires;
  • Address serious issues that may require interventions or investigations.
• Develop and monitor departmental and program/project operating budgets costs and schedules;
• Supervise lead coach and use best management practices to improve staff performance;
• Support and model the identified vision values and behaviors of the organization.

Essential Duties/Responsibilities:

• Manage and optimize and for improved SEO user experience and overall performance;
• Develop and implement comprehensive digital marketing strategies across SEO SEM social media and reputation management platforms (Google My Business Yelp) to increase brand visibility and patient engagement;
• Collaborate regularly with the IT department to execute patient communication strategies including but not limited to platforms like MyChart and digital tools;
• Lead and mentor direct report(s) and other employees ensuring strategic and cohesive digital marketing across all channels;
• Utilize CRM tools (Salesforce HubSpot etc. to drive patient acquisition retention and lead generation managing complex CRM systems for engagement;
• Drive direction and alignment using datadriven insights to continuously optimize digital marketing efforts and measure success;
• Build and maintain a digital platform roadmap developing strategies for digital growth across web and mobile platforms;
• Develop engaging wellresearched content to drive traffic engage target audiences and convert leads into customers;
• Oversee the of social media strategies building editorial calendars and tools for crossfunctional team alignment;
• Support brandbuilding initiatives including public relations media outreach and maintaining the marketing website with agency support;
• Collaborate with crossfunctional teams (IT revenue marketing) to support key business objectives and revenue drivers such as pharmacy and patient acquisition;
• Track and analyze metrics making datainformed decisions to improve performance and ROI;
• Maintain professional relationships with stakeholders across the organization ensuring a collaborative approach to digital marketing initiatives;
• Maintain and expand professional and technical knowledge by attending workshops establishing personal networks and reviewing professional publications;
• Ensure compliance with HIPAA and other legal regulations in managing digital communications and marketing;
• Contribute to organizational effectiveness by identifying shortterm and longrange marketing strategies trends and opportunities;
• Other duties as assigned.

Required Skills/Abilities:

• Excellent communication skills (both written and oral) with strong attention to detail;
• Demonstrated ability to lead a team and manage crossfunctional collaboration driving alignment between departments;
• Creative selfmotivated and actionoriented with a proven track record of implementing digital marketing strategies that drive business growth;
• Ability to analyze data and metrics to make informed strategic decisions.

Education and Experience:

• Bachelors degree in Marketing Communications or a related field preferred;
• 57 years of digital marketing experience with a focus on SEO SEM social media CRM and reputation management;
• Proven experience in managing digital platforms and developing strategies that drive patient acquisition and lead generation;
• Strong knowledge of CRM tools like Salesforce or HubSpot with a demonstrated ability to manage complex CRM systems and engage patients/customers;
• Experience collaborating with IT teams on patient communication tools like MyChart and other digital platforms;
• Experience in managing digital marketing efforts for healthcare organizations or related industries preferred;
• Familiarity with healthcare industry regulations such as HIPAA and digital patient engagement tools preferred;
• Bilingual in Spanish preferred.

Working Conditions/Physical Requirements

• Ability to lift 24 pounds;
• Operates in an office setting at times and requires frequent times of sitting standing repetitive motion and talking;
• Requires extended periods of sitting and computer use.