Automotive Internet Director
Automotive Internet Director
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Salary Not Disclosed
1 Vacancy
Job Description
Job Overview:
The Automotive Internet Director is responsible for managing and overseeing the dealerships online presence digital marketing efforts and internet sales operations. This role plays a critical part in ensuring the dealership maximizes its online sales potential and effectively engages with customers through digital channels. The ideal candidate will have strong experience in digital marketing sales strategies and a thorough understanding of automotive retailing.
Key Responsibilities:
- Online Sales Strategy: Develop and implement online sales strategies to drive traffic increase leads and maximize vehicle sales through the dealerships website and thirdparty platforms.
- Lead Generation & FollowUp: Manage the dealerships lead management system ensuring that all incoming internet leads are handled promptly and effectively. Develop followup strategies to maximize conversion and customer satisfaction.
- Customer Relationship Management (CRM): Utilize CRM systems to track and manage customer interactions ensuring excellent communication lead nurturing and retention.
- Analytics & Reporting: Monitor and report on key performance metrics such as website traffic lead volume conversion rates and sales performance. Use data to refine strategies and optimize digital channels.
- Team Leadership & Training: Lead mentor and train internet sales representatives ensuring the team is equipped with the tools knowledge and skills to succeed in a fastpaced online environment.
- Market Research: Stay current on industry trends competitor activities and emerging technologies to identify new opportunities for growth and innovation in the digital space.
- Website & SEO Management: Work with web development and design teams to ensure the dealerships website is userfriendly optimized for search engines and aligned with the latest digital marketing best practices.
Qualifications:
- Experience: Minimum of 35 years of experience in automotive internet sales digital marketing or ecommerce management. Previous experience in a dealership environment is highly preferred.
- Skills:
- Strong understanding of automotive sales processes and online retailing.
- Proficient in using CRM systems Google Analytics Google Ads SEO tools and other digital marketing platforms.
- Ability to analyze data identify trends and make datadriven decisions to improve performance.
- Strong written and verbal communication skills with the ability to communicate effectively with team members customers and senior management.
- Leadership and team management experience.
- Bilingual is a plus.
Personal Characteristics:
- A proactive and resultsoriented mindset.
- Strong problemsolving skills and attention to detail.
- Ability to work independently and manage multiple tasks simultaneously.
- Exceptional customer service orientation with a focus on building longterm relationships.
- A passion for the automotive industry and staying current on trends in digital marketing and ecommerce.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to talk or listen. The employee frequently is required to stand walk and sit for extended periods of time.
Benefits
- Fulltime employees are offered Medical Vision & Dental
- 401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more
- Paid Vacation time selected holiday pay
Required Experience:
Director
Employment Type
Full-Time
