Director Lifecycle Marketing
Director Lifecycle Marketing
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$ 153000 - 207000
1 Vacancy
Job Description
Noom is a leading global digital health company focused on helping people live better longer. Were a missiondriven organization thats powered by science technology and worldclass talent.
We are seeking a datadriven and resultsoriented Director of Lifecycle Marketing to oversee lead generation nurturing and conversion marketing efforts. You will lead the planning and optimization of email and omnichannel campaigns designed to convert leads into paying Noom users nurture freemium users into subscribers and reengage lapsed customers. Youll work closely with crossfunctional partners to ensure data and insights are at the core of every decision. This is a strategic marketing leadership role that requires a deep understanding of campaign performance testing and process optimization to drive measurable business outcomes.
This is an incredible opportunity to grow the Noom LCM strategy through relevant personalized campaigns that nurture consumer relationships with Noom to drive conversion. If you are a confident analytical proven leader who thrives on developing highimpact direct communication channels as part of an integrated crosschannel marketing effort this role is for you.
What Youll Be Doing:
- Lead Generation & Nurturing: Create and optimize email/omnichannel funnels to convert leads into paying Noom subscribers.
- Personalized Drip Campaigns: Segment and tailor messaging based on user behavior demographic data and health interests to drive engagement and conversions.
- Promotional Offers & A/B Testing: Test various messaging incentives and calls to action to determine the most effective strategies.
- Freemium Conversion: Nurture freemium users into paid subscribers through strategic LCM initiatives.
- Integration with Performance Marketing: Coordinate with paid media to capture and reengage leads ensuring seamless alignment between paid and owned channels.
- Lifecycle Retargeting: Use CRM data to retarget users who drop off before purchasing employing automated and personalized messaging.
- Winback & Email Blasts: Develop winback strategies to reengage lapsed customers and execute targeted email blasts that drive engagement and retention.
- Analyze Performance: Monitor and evaluate key metrics to understand campaign performance uncover trends and refine strategies.
- Design and Execute Testing Cadence: Establish A/B and multivariate testing to optimize messaging creative and conversion tactics.
- Improve Operations: Identify opportunities to improve workflows automation and efficiency initiatives.
- Communicate Insights to Senior Management: Regularly present datadriven insights test results and campaign performance to senior leadership.
What We Are Looking For:
- 10 years of strategic and handson experience developing marketing campaigns; confident with segmentation automation strategy messaging conversion optimization and other facets of LCM marketing
- Bachelors degree; preferably in business marketing technical or quantitative field
- Strong analytical skills with experience interpreting complex data sets uncovering actionable insights and presenting findings clearly to stakeholders
- Strong leadership skills with experience managing direct reports
- Solid experience with an enterprisegrade ESP (Iterable Braze Salesforce Responsys etc)
- Deep expertise and handson capabilities in developing and executing A/B tests for email push and omnichannel initiatives
- Demonstrated ability to work crossfunctionally to execute a vision through consensus building and datadriven persuasion
- Excellent verbal and written communication skills; relentlessly detailoriented
Bonus Points:
- Background in digital health eCommerce DTC or subscriptionbased businesses is preferable
What Makes This Job Amazing
- Youll be helping millions of people lead healthier lives every day
- Youll experience huge learning & professional growth opportunities. Noom believes in supporting you; well cover the cost of books courses conferences you name it!
- Youll become part of our transparent highperforming and closeknit team
- We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent highintensity and highimpact environments there is significant opportunity for advancement.
Base Salary
- The US base salary range for this fulltime position is $153000 $207000.
- Our salary ranges are determined by role and level. The range displayed on each job posting is based on Nooms estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience assessment of functional skills and behavioral competencies and scope. This range is not inclusive of any discretionary bonus or equity package.
Other Elements of the Rewards Package
- Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performancebased bonus stock awards healthcare & retirement benefits paid holidays paid time off disability benefits and various wellness programs etc.
Location
- By applying to this position you will have an opportunity to share your preferred working location from the following:
- Remote (United States)
- New York NY or Princeton NJ (USA): preferred 2 days per week in office
More About Noom
At Noom we believe that the individual is the greatest force for good not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune Inc. Glassdoor and Crains have all named Noom a Best Place to Work including being named on Fortunes lists for Best Workplaces in New York Best Workplaces in Technology Best Workplaces for Women and Best Workplaces for Millennials.
Noom is proud to be an Equal Opportunity Employer and all applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion caste national origin physical or mental disability protected veteran status age or any other characteristic protected by applicable law. Noom is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation please email
To help protect against potential hiring scams please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @ email address. Our assessment process includes multiple phone and/or video interview rounds and we will never ask you for personal payment require you to purchase equipment or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website we strongly encourage you to instead apply directly through our website.
Required Experience:
Director
Employment Type
Full Time
