Manager Restaurant Bars South Asia
Manager Restaurant Bars South Asia
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Job Description
JOB SUMMARY
This position is responsible for driving and enhancing Marriott Internationals longterm F&B Marketing strategy under the leadership of the Director of Field Marketing and in close collaboration with the Area Director of Marketing and respective teams. This role is responsible for building a holistic F&B marketing plan for Malaysia and executes targeted marketing and demand generation campaigns in priority cities / markets to drive consumer awareness elevate reputation and shift perception for Marriotts portfolio of restaurants bars and event venues in Malaysia. This role will also support the pullthrough of Continentled initiatives including creating and loyalty driven marketing efforts to strengthens preference amongst key consumers and local residents.
This position collaborates and aligns with internal stakeholders including Area Marketing F&B Operations communications brand digital marketing content partnerships to ensure all efforts are effectively directed to the right lifestyle / dining / events consumers. This role must develop and maintain excellent strategic relationships and networks with local media corporate partners social influencers and community leaders to drive the positioning and reputation in the Malaysia market. Where necessary the F&B Marketing Manager collaborates with the brand team on consistent pull through of relevant F&B brand programs. The F&B Marketing Manager is also responsible for engaging portfolio content onMarriott Bonvoy Asia.
CORE WORK ACTIVITIES
Strategy and Planning (including promotional calendar)
- Implements cohesive and integrated marketing plan(s) for Malaysia inclusive of positioning promotional and events calendar public relations digital/ecommerce channels and social media
- Coordinates the F&B marketing budget to achieve business and marketing goals
- Manages all key internal stakeholders
- Evaluates new marketing opportunities for the Destinations / Area by keeping up to date with the consumer behavior and restaurant and bar trends
- Monitors competition for benchmarking purposes
Channel Strategy and Management
- Supports corporate and property level sites across owned social and third party
- Maintains and makes sure that all food and beverage content in the Malaysia hotels are updated in Marriott Bonvoys channels
- Identify and execute partnership / media buy opportunities with key third party channels
- Support priority hotel in F&B websites setup or migration of outlet sites
PR Events and Content Partnerships
- Leverages media and influencers in line with marketing strategies and in line with the target customer profiles
- Identifies and executes content partnership opportunities with key media titles
- Organizes media events Chefs Tables Guests Chefs locally and overseas etc. to launch and / or promote priority venues and new promotions
Demand Generation and Campaigns
- Plans and executes portfolioled food and beverage promotions events and initiatives in cooperation with the Director of Field Marketing and Area Director of Marketing based on business requirements and seasonality
- Collaborates with Marriott Digital Services (MDS) teams for paid online media food and beverage marketing campaigns and SEO
- Integrates PR and social media efforts into F&B marketing campaigns across all channels and to bolster the portfolios reputation and image in the community
- Supports area / regional food and beverage promotions if in line with F&B objectives and business needs
Loyalty Programs
- Drives F&Bled initiatives and F&B related Marriott Bonvoy Moments and other relevant loyalty initiatives as applicable
- Supports Club Marriott or local loyalty program marketing activities as applicable
Vendors / Partners
- Works collaboratively with local regional and national partners/vendors to build awareness increase exposure and demand generation for the hotels restaurants
Training
- Deliver training and toolkits to elevate property leaders F&B marketing efforts
Performance and Reporting
- Analyzes restaurants and bars statistical data and reports to look for opportunities to grow F&B revenue
- Provides regular tracking / ROI and analysis of promotions and website/email campaigns using industry averages for ROI calculation and uses this knowledge in future planning
- Tracks media coverage social engagement and customer sentiment online through monthly KPI reports that are shared with area leadership
CANDIDATE PROFILE REQUIREMENTS
- 4year degree from an accredited university in Marketing Business Administration Hotel and Restaurant Management or related major
- At least 35 years of marketing experience ideally at some point in a restaurant / bars led organization
- Has genuine interest in F&B lifestyle and nightlife
- Strong network of connections is an asset including media bloggers social influencers and industry partners
- Experience in securing and activating local suppliers and partnerships
- Exemplary writing and editing skills
- Proficiency in key digital competencies including SEO Google Analytics and social media channels
- Proven track record in managing and executing multiple initiatives
- Excellent interpersonal communication and time management skills
- Driven innovative and highly adaptable
This is a corporate/above property job code and a central job description is not available. Please work with your human resources partner to obtain or create the appropriate job description for this role.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Manager
Employment Type
Full-Time
