Director Growth Marketing
Director Growth Marketing
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1 Vacancy
Job Description
About the team
Do you have a passion for Product Led Growth and lots of ideas on how to make it happen HashiCorp is looking for our next Director of Growth Marketing to lead the strategy and optimization of PLG campaigns across the company. This leader will play a pivotal role acquiring activating monetizing and retaining new customers to help accelerate HashiCorp revenue to $1B and beyond. The position reports directly to the VP of Revenue Marketing.
What youll do
- Own and evolve the companys growth marketing strategy across multiple channels (e.g. paid media SEO email website etc..
- Develop programs that increase acquisition of new users accelerate freetopaid conversion and facilitate customer expansion to new products.
- Partner with Product and Engineering teams to define and optimize onboarding and productled growth (PLG) experiences.
- Capitalize on the resourcing and capabilities of our new parent company IBM
- Use experimentation and data to improve conversion rates across key digital touchpoints (website landing pages signup flows etc..
- Define monitor and report on growth KPIs (CAC LTV acquisition & activation rates etc. and campaign performance; continually iterate based on results.
- Collaborate with the sales and field marketing teams to create cohesive experiences that support both selfserve and salesassisted motions.
- Lead and mentor a highperforming team of growth marketers and channel specialists.
What youll need
- 810 years of experience in B2B growth or performance marketing roles preferably in SaaS or developerfocused environments.
- A strong understanding of opensource freemium and PLG business models.
- A proven track record scaling digital programs that drive measurable pipeline and revenue growth.
- Expertise in modern digital growth strategies including SEO SEM social ads content syndication analytics platforms A/B testing web technologies and more
- A datafirst approach to decisionmaking
- Comfortable navigating both strategic and tactical aspects of growth marketing.
- An exceptional crossfunctional collaborator and communicator especially with product sales and data teams.
- Experience hiring and developing highperforming teams
Whats nice to have
- Experience marketing to DevOps platform teams infrastructure or security personas.
- Familiarity with HashiCorp tools or other opensource developer tools.
- MBA is a plus
#LIRemote
Individual pay within the range will be determined based on job relatedfactors such as skills experience and education or training.
HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process wherever these are located. More information on how IBM protects your personal information including the safeguards in case of crossborder data transfer are available here: link to IBM privacy statement.
Required Experience:
Director
Employment Type
Full Time
