Demand Generation Specialist
Demand Generation Specialist
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Job Description
Job Title: Demand Generation Specialist
Location: Onsite Nairobi Kenya
Reporting to: Marketing Lead
About Pawa IT Solutions and the Role
Pawa IT Solutions seeks a creative analytical and resultsoriented Demand Generation Specialist to power our marketing engine. Your core mission is to generate qualified demand across our advanced technology solutions (Google Workspace GCP AI Solutions Kandji MDM Chromebooks) using strategic SEO Email Marketing and Online Advertising campaigns. Reporting to the Marketing Lead youll be responsible for delivering Marketing Qualified Leads (MQLs) that enable our sales team to build a robust pipeline and youll work closely with our Marketing Associate to support and amplify our companys brandbuilding initiatives.
Responsibilities
Develop implement and manage comprehensive demand generation strategies across various digital channels primarily focusing on SEO Email Marketing and Online Advertising (e.g. Google Ads LinkedIn Ads).
Execute targeted campaigns designed to generate highquality Marketing Qualified Leads (MQLs) for Pawa ITs specific technology solutions portfolio (Google Workspace GCP AI Kandji Chromebooks).
Monitor analyze and report on campaign performance key metrics (CTR CPL Conversion Rates) and ROI using data insights to continuously optimize tactics and budget allocation.
Manage the demand nurturing process through email marketing workflows and potentially marketing automation tools to qualify leads further down the funnel.
Conduct keyword research optimize website content and landing pages for search engines (SEO) and manage linkbuilding strategies where appropriate.
Create and manage paid advertising campaigns including targeting bidding ad copy creation and performance analysis.
Collaborate closely with the sales team to ensure a smooth MQL handoff process understand lead quality requirements and gather feedback for campaign refinement.
Work in partnership with the Marketing Associate to ensure demand generation activities align with and support broader brandbuilding initiatives and content marketing efforts.
Stay uptodate with the latest trends tools and best practices in digital marketing demand generation and the B2B technology landscape.
Requirements
Proven experience 2 years) in a demand generation or digital marketing role preferably within the B2B technology sector.
Demonstrable track record of successfully generating MQLs and contributing to sales pipeline growth using SEO Email Marketing and Paid Digital Advertising.
Strong analytical skills with proficiency in using web analytics tools (e.g. Google Analytics) to interpret data measure campaign effectiveness and drive optimization.
Handson experience with email marketing platforms (e.g. Mailchimp SendGrid HubSpot) and ideally marketing automation tools.
Experience managing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads.
Solid understanding of SEO principles keyword research onpage/offpage optimization and SEO tools (e.g. SEMrush Ahrefs Google Search Console).
Familiarity with CRM systems (e.g. HubSpot CRM Salesforce) and lead management processes.
Excellent written and verbal communication skills with the ability to craft compelling ad copy and email content.
Creative thinker with a proactive approach to identifying and testing new demand generation opportunities.
Resultsoriented mindset with a strong focus on achieving measurable targets.
Ability to work independently and collaboratively within a team environment.Familiarity with Google Workspace Google Cloud Platform AI concepts or MDM solutions is a significant advantage.
Bachelors degree in Marketing Business Communications or a related field is preferred.
Benefits
Inclusion into Company Pension Plan
Health Insurance for yourself and your dependents
Annual performance bonus
Free Lunch
Employment Type
Full Time
