Campaign Content Specialist
Campaign Content Specialist
Posted on :
20-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
20-04-2025
Job Description
At Daniels we are passionate about finding new ways to connect solve problems and making a positive change in the world. We believe in collaboration mutual respect open communication and creating pathways for growth. Supporting our US based team you will be responsible for creating engaging content and messaging strategies across our US and Canada brands. Working alongside our design and digital team you will build out content to support multichannel fullfunnel email campaigns and bringing fresh ideas to customer nurturing and reengagement. As an innovative and entrepreneurial company we foster an empowering culture that enables gifts to shine; you will have creative autonomy across your role and have exposure to contribute to initiatives across the full spectrum of the company.
We are looking for an individual who is energized by organizational storytelling and creative content experimentation across channels and applying out of the box thinking to advertising and sales conversion pursuits. In your role you will be propelled into a very exciting and fastmoving environment joining a growing brand that is making significant waves in healthcare innovation and sustainability outcomes. An ideal candidate will be someone who loves a challenge and working across multiple initiatives at once naturally assumes creative direction can deploy both short term and long term campaign strategy and is highly collaborative and passionate about sales enablement brand impact opportunities!
What You Will Do
- Develop a strong understanding of our industry and the unique role our company plays in making healthcare safer.
- Craft and execute multichannel salesadvertisingoriented content strategy that supports marketing campaigns across every point of the customer journey
- Develop engaging content for nurturing and reengagement email templates that is consistent with Daniels Health brand image and addresses both business goals and consumer needs.
- Create configure and edit multisequence email campaigns curated for specific audiences working closely with our sales teams for deployment
- Create configure and edit landing pages that support emailspecific user journeys
- Support our digital team with creative concepts and content for digital paid advertising
- Support content team in executing maintain a targeted editorial calendar that drives traffic and engagement across the full spectrum of our prospect and customer touchpoints.
- Identify content subject matter experts and authors support the creation of content and manage the content workflow and processes.
- Perform content gap analyses to determine what type of content is missing and what is needed.
- Support with blueprinting and integrating new marketing automation channels for scalability and targeting.
Skills and Qualifications
- 34 years of marketing experience with a focus on content marketing and/or salesconversion focused content creation and editing
- Excellent communicator and creative thinker with an ability to use data to inform strategy
- Exceptional writing and editing skills as well as the ability to adopt the style tone and voice of our business across multiple content platforms
- Experience with marketing automation platforms such as Pardot (Account Engagement) Marketo or Hubspot
- Mastery of UTM Tracking lead tracking and attribution
- Mastery of messaging strategies across each touchpoint and understanding of how each touchpoint influences and impacts the larger customer journey
- Experience in crafting conversion and leadgeneration specific content and messaging
- Experience creating content for fullfunnel campaigns and nuances of content strategy at each stage
- Comfortable providing feedback to seniorlevel expert content contributors and being able to edit other writers content
- Comfortable working with seniorlevel individuals and teams within our organization; skilled in working crossfunctionally.
- Nice to have : Experience working in Salesforce
$50000 $80000 a year
Daniels Health & Sharpsmart is an equal opportunity employer. In accordance with antidiscrimination law it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race color religion sex age national origin disability status protected veteran status or any other characteristic protected by law. Daniels Health & Sharpsmart conforms to the spirit as well as to the letter of all applicable laws and regulations.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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