Company: assetbird
Role: Marketing Lead / Marketing Manager
Location: Berlin
Language: German (native)
WFH policy: hybrid 50/50
Industry: Real Estate
Product: Deal Management platform (CRM) for Real Estate transactions/acquisitions
Size and functions of local team: 15 FTE this will the the sole marketeer
Role description:
360marketing role focus on ideally able to coown strategy
Goal; generating quality inbound leads nurture them to salesready
Able to own; Website Content Social CRM (Hubspot) Email Events
Replacement role current Marketing Manager not a character/culture fit
Unique about the company:
Founded 2020 now 100 clients 600k ARR 2.5mio Seed in 2024
Only player in DACH little competition few other disruptors in EU
Currently 80 is inbound average deals are 6k ARR short cycles
ICP is B2B SME Real Estate Investment companies 10k ICP in GER
Growth perspective: longterm perspective for Head of Marketing role
Must haves:
3 years of marketing experience ideally in B2B SaaS
Generalist profile deep experience in Content Social CRM & Email
Coming from high velocity SaaS & inbound marketing
Enthusiastic about working with CoFounders CSO and CEO
Nice to haves:
Start/scaleup experience
Industry experience
Salary range & secondary benefits: initial budget is 60k flexible for great hire
Hiring process:
Intro with Tobias (CoFounder & CEO)
Videocall with Nico & Tobias
F2F meeting