Marketing Operations Manager
Marketing Operations Manager
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Job Description
Company Overview:
Founded over 16 years ago we are a trusted messaging leader for businesses around the globe. We work with customers from small mid-size businesses to large global enterprises across industries including contact centres financial services higher education retail staffing wellness and more. Our commitment to every customer is We will deliver the most advanced simple-to-use messaging platform available so you can focus on the personal touch that sets you apart from your competition .
Company Overview Video: Here
Company s Website
Job Overview
The Marketing Operations Manager is responsible for optimizing marketing automation managing data analytics and tracking campaign performance to enhance efficiency and drive better marketing outcomes. This role ensures seamless execution of marketing initiatives through process improvements technology integrations and data-driven decision-making.
Location: Pune (Work from Office)
Office Timings: 12 pm to 9 pm
Key Responsibilities:
Marketing Automation & Campaign Execution:
Own and manage marketing automation workflows in HubSpot
Set up and optimise email campaigns landing pages and lead flows
Improve lead-nurturing workflows segmentation and personalisation strategies
Lead Management & CRM Integration:
Manage lead scoring data hygiene and CRM integrations between HubSpot & Salesforce
Work closely with sales to optimise lead handoff and improve MQL to SQL conversion rates
Data & Analytics:
Track marketing performance metrics (CTR conversion rates CAC etc.)
Build and maintain dashboards & reports in Power BI Google Analytics and HubSpot
Implement A/B testing to improve email landing page and ad performance
Marketing Technology & Process Optimization:
Ensure Google Tag Manager tracking pixels and analytics scripts are correctly implemented
Optimize marketing processes for efficiency and scalability
Assist in basic JavaScript or scripting tasks to support automation and tracking
Collaboration & Sales Alignment:
Work with demand generation content and sales teams to align marketing initiatives
Support budget tracking and forecasting for marketing programs
Key Result Areas (KRAs) & Metrics:
Marketing Automation Efficiency: Reduce manual effort in campaign execution by XX%
Lead Management: Increase MQL to SQL conversion rate by XX%
Campaign Performance: Improve email CTR landing page conversions and ad engagement rates
Data Accuracy & CRM Integration: Maintain 95% data hygiene in CRM & marketing systems
Marketing Attribution: Improve multi-touch attribution accuracy to better track ROI
Requirements
Essential Requirements:
3-6 years of experience in marketing operations demand generation or B2B SaaS marketing
Hands-on experience with HubSpot (marketing automation)
Familiarity with Salesforce (CRM) expertise is not required but experience working with it is beneficial
Strong expertise in email marketing lead scoring and segmentation
Data analysis & reporting experience with Google Analytics HubSpot and Power BI
Excel expertise including handling large datasets pivot tables and formulas
Experience with campaign performance tracking & optimization
Familiarity with sales and marketing alignment (MQL to SQL process attribution modeling etc.)
Understanding of and experience in Account-Based Marketing (ABM) strategies
Desired Requirements:
Experience with SQL Google Tag Manager and web analytics
Comfortable with JavaScript and basic coding/scripting for marketing tasks
Experience with Webflow for website management
3-6 years of experience in marketing operations demand generation or B2B SaaS marketing
Hands-on experience with HubSpot (marketing automation)
Familiarity with Salesforce (CRM) expertise is not required but experience working with it is beneficial
Strong expertise in email marketing lead scoring and segmentation
Data analysis & reporting experience with Google Analytics HubSpot and Power BI
Excel expertise including handling large datasets pivot tables and formulas
Experience with campaign performance tracking & optimization
Familiarity with sales and marketing alignment (MQL to SQL process attribution modeling etc.)
Understanding of and experience in Account-Based Marketing (ABM) strategies
Experience with SQL Google Tag Manager and web analytics
Comfortable with JavaScript and basic coding/scripting for marketing tasks
Experience with Webflow for website management
Essential Requirements: 3-6 years of experience in marketing operations, demand generation, or B2B SaaS marketing Hands-on experience with HubSpot (marketing automation) Familiarity with Salesforce (CRM) expertise is not required, but experience working with it is beneficial Strong expertise in email marketing, lead scoring, and segmentation Data analysis & reporting experience with Google Analytics, HubSpot, and Power BI Excel expertise, including handling large datasets, pivot tables, and formulas Experience with campaign performance tracking & optimization Familiarity with sales and marketing alignment (MQL to SQL process, attribution modeling, etc.) Understanding of and experience in Account-Based Marketing (ABM) strategies Desired Requirements: Experience with SQL, Google Tag Manager, and web analytics Comfortable with JavaScript and basic coding/scripting for marketing tasks Experience with Webflow for website management
Employment Type
Full Time
