Portfolio Marketing Lead
Portfolio Marketing Lead
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$ 115000 - 140000
1 Vacancy
Job Description
- Gotomarket strategy: Business and marketing goals definition.
- With the right vantage point the gotomarket strategy is the unifying element that drives efficient and growth across the portfolio of offerings.
- The essential needs identification knowledge helps the organization know how to grow and be relevant in a mature market identifies unmet buyer needs in new verticals and regions and enables feature and function rationalization to build in new offerings.
- Responsibilities: Size and segment markets align portfolio to buyer needs align to marketing sales and product strategy.
- Personas and buyer insights: Personabased marketing commitment Influence frontend development ideation and investment provide critical insights for better gotomarket success and allow the business to ask the right questions before investing in new innovation.
- Audiencecentricity is difficult to achieve without a deep understanding of buyers.
- Buyer insights drive upstream and downstream value.
- Responsibilities: Identify and isolate buyer audiences lead buyer persona development and oversee buyer persona prioritization.
- Portfolio messaging and content:
- Shift from product to audiencecentricensuring that the organization delivers a consistent buyerfocused message while continuously improving messaging with insights into the entire messaging cycle is critical.
- Messaging must continue to evolve through a fullcircle messaging and content review that is driven by insights into how the messaging organization process is performing.
- Responsibilities: Understand differentiators to buyer audience implement buyercentric messaging methodology and facilitate alignment on target buyer.
- Bringing offerings to market: Marketing product sales alignment Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.
- Responsibilities: Establish launch tier model across portfolio drive launch process and planning consistency and develop launch governance.
- Sales enablement: Buyers journey and sales cycle alignment.
- Coordinated sales knowledge transfer programs avoid inundating seller audiences and maximize sales adoption across the portfolio.
- Responsibilities: Know routes to market direct and indirect understands sales organization structure methodologies and etc. to establish consistent sales knowledge transfer plan.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
- Contributes to business success by performing other tasks as required.
Qualifications
MINIMUM KNOWLEDGE PREFERRED.
- Generally six years or more of related experience or demonstrated competency.
MINIMUM SKILLS PREFERRED.
- Strong written and oral communication.
- Strong collaboration skills.
- Strong project planning and management.
- Business acumen.
- Strong interviewing skills.
- Budget management.
- Strong analytical skills.
- Process improvement.
- Strong capabilities and experience working with senior leaders.
MINIMUM ABILITIES PREFERRED.
- Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimatedsalary range for this position is $115000 to $140000 and is based on multiple factors including jobrelated knowledge/skills experience geographical location as well as other position is eligible for annual bonus compensation with a target payout of 20 of the base salary. This position also provides health benefits such as medical dental and vision; wellness benefits such as mental and financial health; and retirement savings 401K) commensurate with the standard rewards offered in each individual location or country. We also provide fulltime employees with paid time off including vacation 15 days) holiday including floating holidays 12 days) and sick time off 72 hours).
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Employment Type
Full Time
