Email Development Specialist

About us

Our founder Lena Bryant didnt set out to change fashion forever but thats exactly what she did. 120 years later Lane Bryant remains the iconic plussize brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes shapes and people. If you believe in the power of clothes to create confidence and empower selfexpression youll be at home here.

About the role

We are seeking a selfstarter detailoriented and proactive Email Development Specialist to support our email marketing initiatives. In this role you will assist the Senior Web Developer in creating promotional and transactional emails in Bluecore ensuring highquality and adherence to best practices. You will help gather assets prepare creative request forms (CRFs) perform quality assurance and help with email analytics.

The impact you can have

• Assist the Senior Web Developer in developing promotional and transactional emails in Bluecore.
• Gather and organize assets required for email development.
• Help create and maintain CRFs to streamline workflow.
• Use segmentation and personalization to target different audiences effectively
• Support email performance tracking and analytics to improve effectiveness.
• Slice and optimize images for use in emails.
• Conduct thorough QA testing to ensure email accuracy across devices and email clients.
• Stay updated on email best practices to enhance deliverability and engagement.
• Collaborate with content and design teams.

Youll bring to the role

• Basic knowledge of HTML and CSS for email development.
• Experience with Adobe Creative Suite (Photoshop Illustrator etc..
• Familiarity with Bluecore (a plus).
• Understanding of email best practices including mobile responsiveness and accessibility.
• Selfstarter and strong attention to detail and ability to manage multiple tasks efficiently.
• Proficiency with Email Marketing Platforms (Bluecore Mailchimp etc.
• Analytical mindset with the ability to interpret email performance metrics.

Benefits at KnitWell Group
Merchandise discount at our brands: 50 off regularpriced merchandise at Ann Taylor LOFT & Lane Bryant (in store and online)
Support for your individual development plus career mobility within our family of brands
A culture of giving back local volunteer opportunities annual donation and volunteer match to eligible nonprofit organizations and philanthropic activities to support our communities*
Medical dental vision insurance & 401(K) retirement*
Employee Assistance Program (EAP)
Time off paid time off & holidays*

*Any job offer will consider factors such your qualifications relevant experience and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model with three days per week worked in the New Albany OH location and two days per week worked remotely.

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Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidates qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy) race color national origin religion age disability genetic information military status sexual orientation gender identity or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact The Company will make reasonable accommodations for otherwise qualified applicants or employees unless such accommodations would impose an undue hardship on the operations of the Companys business. The Company will not revoke or alter a job offer based on an applicants request for reasonable accommodation.