Senior Marketing Specialists
Senior Marketing Specialists
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Job Description
1. Marketing Strategy &
Design and implement integrated marketing plans aligned with corporate objectives and sales targets.
Lead initiatives across digital email social media paid media and traditional channels to build brand awareness and drive business outcomes.
Monitor industry trends customer behavior and competitive activities to refine strategy continuously.
Establish and track campaign KPIs ROI and performance benchmarks to ensure measurable outcomes.
2. Content Development & Brand Management
Oversee development of compelling content for the web blogs press releases social media email and product marketing collateral.
Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.
Champion brand storytelling to elevate market positioning and customer engagement.
3. Digital Marketing & SEO Optimization
Plan launch and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.
Maintain and optimize website content and structure to improve search rankings and user experience.
Manage paid media campaigns across Google Ads LinkedIn Facebook/Meta and other digital platforms.
Analyze and optimize digital funnels to improve engagement and conversion rates.
4. Market Research & Data Analysis
Conduct market segmentation customer journey analysis and competitive intelligence to uncover insights and opportunities.
Evaluate campaign performance through detailed analytics dashboards and data visualization tools.
Translate data into actionable strategies to enhance future marketing efforts.
5. Lead Generation & Customer Engagement
Develop lead generation and nurture campaigns using CRM and marketing automation tools.
Design targeted email campaigns and retention strategies to improve customer lifetime value.
Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.
6. Project Management & CrossFunctional Collaboration
Coordinate with internal stakeholders including product design sales and IT to deliver highimpact campaigns.
Manage agency relationships creative vendors and media buyers as needed.
Oversee marketing project timelines budgets and campaign schedules.
Lead A/B testing and iterative experimentation to drive continuous improvement.
Requirements
Master s degree in Marketing Business Administration Computer Science Communications or a related field.
Minimum 5 years of progressive experience in marketing with a strong focus on digital strategy content development and analytics.
Proven success managing multichannel marketing campaigns and digital performance metrics.
Handson experience with CRM systems marketing automation tools Google Analytics SEO/PPC and social media platforms
Benefits
- Competitive salary commensurate with experience
- Comprehensive benefits package including medical dental vision 401(k) and PTO
- Professional development opportunities
- Hybrid/flexible work environment
- Career advancement in a dynamic highgrowth company
Inspect construction, fabrication, and installation projects to ensure compliance with building codes, safety standards, engineering specifications, and contract documents. Review blueprints, engineering plans, and specifications to understand project scope and compliance requirements. Monitor activities such as welding, structural assembly, utility connections, and other critical construction processes. Conduct inspections of electrical, mechanical, structural, and civil systems based on the inspector's area of specialization. Identify non-compliance issues, prepare detailed inspection reports, and provide recommendations for corrective action. Issue violation notices or stop-work orders when standards are not met or safety concerns are identified. Document findings, maintain inspection logs, and ensure records are complete, accurate, and filed per company and regulatory requirements. Communicate inspection results clearly and professionally to contractors, site managers, and stakeholders. Collaborate with engineering and quality teams to ensure technical issues are resolved effectively and timely. Stay informed of changes in construction regulations, codes, and safety standards.
Education
Technical degree in construction technology, engineering, or related field preferred. Minimum of 5 10 years of inspection experience in building construction, fabrication, or infrastructure projects. Certification(s) such as ICC, AWS-CWI, NACE, ASNT Level II, or equivalent highly desirable depending on area of specialty. Solid knowledge of building codes, safety standards, and quality practices applicable to commercial and industrial construct
Employment Type
Full Time
