Performance Marketing Manager - Great Jones
Performance Marketing Manager - Great Jones
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$ 78000 - 90000
1 Vacancy
Job Description
About Great Jones:
Founded in late 2018 Great Jones is best known for its beloved patented designs like its enameled castiron Dutch oven The Dutchess as well as its colorful bakeware and glassware. The companys name is inspired by cookbook editor Judith Jones and pays homage to New York City where it is headquartered.
About the Role:
Reporting to the Director of Growth & Analytics the Performance Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies across email paid advertising and website optimization. This role is critical in driving customer acquisition engagement and revenue growth through strategic datainformed marketing initiatives.
What Youll Do:
Email Marketing
- Collaborate with the marketing team to manage the email campaign calendar incorporating product launches collaborations promotions and other major initiatives
- Collaborate with designers to create onbrand impactful email campaigns that drive engagement and conversions
- Develop segmentation strategies to personalize email communications and improve email metrics
- Monitor and analyze email performance metrics including open rates clickthrough rates and conversion rates. Share performance with internal stakeholders and leverage learnings for future campaigns
- Implement and continuously audit triggered email flows for customer lifecycle marketing
Site Optimization
- Analyze user behavior through tools like Google Analytics and Hotjar
- Work with internal stakeholders and our engineer consultants to conceptualize and implement A/B tests to optimize site conversions
- Create and iterate on landing pages and collections ensuring were pointing traffic to the most relevant pages on site. Leverage Shopify templates Replo or other landing page builders.
- Manage rules and test through the Rebuy platform driving revenue through product and cart upsells custom bundles and postpurchase offers
Paid Advertising
- Collaborate closely with our agency partner and the Senior Director of Growth to develop and execute comprehensive paid advertising strategies
- Explore launch and scale new performance channels (TikTok Shop My Amazon)
- Track key performance indicators (KPIs) such as CPC CTR conversion rates and ROAS making recommendations to improve performance
- Provide creative direction to designers review and approve ad creative
- Ensure alignment between agency strategies and internal objectives
Who You Are:
Youre a versatile marketer who can adapt to new channels and shifting marketing landscapes. You can use your analytical skills to measure and optimize performance but you can also source imagery write subject lines and adhere to brand guidelines. From email engagement to paid marketing youre eager to use your diverse skills to contribute to overall company growth.
- 46 years of experience in performance marketing for a DTC brand with a proven track record of driving measurable results.
- Extensive experience with Klaviyo and Shopify
- Experience with paid advertising platforms (Meta Google Ads TikTok)
- Strong analytical skills with advanced proficiency in data analysis and visualization
- Expert knowledge of email marketing best practices and automation tools
- Experience with conversion rate optimization and web analytics
To Apply:
- Submit your resume
Diversity Equity Inclusion & Belonging:
$78000 to $90000 DOE
Required Experience:
Manager
Employment Type
Full-Time
