Marketing Coordinator
Marketing Coordinator
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Job Description
The Marketing Coordinator role requires strong multitasking skills and the ability to coordinate daily marketing efforts with both internal teams and external partners. This role is essential in supporting the development and analysis of marketing campaigns to enhance brand visibility and effectiveness.
Key Responsibilities:
- Collaborate with the marketing team to develop and implement strategic marketing plans.
- Oversee social media coordination and support the creation of engaging digital content.
- Assist with website updates and monitor traffic analytics.
- Manage marketing budgets and analyze campaign ROI.
- Coordinate company events trade shows seasonal promotions and brand awareness initiatives.
- Help create and organize marketing collateral such as brochures flyers and presentations.
- Execute email marketing campaigns and manage email blast scheduling.
- Liaise with external vendors including printers and designers to maintain brand consistency.
- Support content creation for various marketing initiatives.
- Collect demographic data and support segmentation strategies.
- Analyze current market trends and provide actionable insights.
- Track and report on sales data and campaign performance.
- Facilitate crossdepartmental collaboration and ensure smooth internal communication.
- Assist in the development of advertising and promotional campaigns.
- Maintain strong media relations and public communications.
- Identify marketing needs and opportunities for improvement.
- Propose creative experimental marketing strategies to boost brand engagement.
- Leverage analytics and competitive research to optimize ongoing campaigns.
- Analyze customer feedback and survey data to guide campaign adjustments.
- Support content and database management across blogs social platforms and websites.
- Collect and evaluate marketing data from various sources.
- Assist in the optimization of marketing channels and overall performance.
Skills and Qualifications:
- Bachelors degree in marketing advertising public relations or a related field
- 35 years of professional experience in a marketing role
- Bilingual English/ Spanish required
- Strong proficiency in computer and marketing software
- Familiarity with digital platforms and marketing tools
- Excellent teamwork and independent work capabilities
- Ability to manage multiple projects in a fastpaced environment
- Exceptional verbal and written communication skills
- Highly organized with strong attention to detail
- Proven time management and deadlinedriven approach
- Strong project management experience
- Resultsdriven with a strategic mindset
- Quick learner with the ability to adapt to new tools or trends
We are anequalopportunityemployer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws
Required Experience:
IC
Employment Type
Full-Time
