Social Media Manager London
Social Media Manager London
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
What youll bring to the team
Are you a digital storyteller with a passion for creating scrollstopping content Do you dream in memes thrive in trends and know exactly how to spark a conversation online
At Merlin Entertainments we create magical moments across some of the worlds most iconic attractions from the London Eye and Madame Tussauds to SEA LIFE and The London Dungeon. Now were looking for a Social Media Manager to help amplify our brand stories across our London Gateway attractions and SEA LIFE centres across the UK.
What Youll Be Doing:
Social Media Strategy & Planning
- Collaborate with the wider UK social media team to shape and roll out a cohesive social media strategy for London and SEA LIFE attractions nationally
- Set clear campaign goals KPIs and benchmarks that align with marketing and business objectives
Content Creation & Scheduling
- Be the creative force behind our organic social from writing witty captions to producing eyecatching videos and planning shoots across attractions
- Share responsibility for the London attractions with another Social Media Manager flexing focus based on seasonality and campaign priorities
- Ensure all content reflects Merlins tone of voice and global brand guidelines while keeping it fresh fun and platformappropriate
Campaign Management
- Own the planning and optimisation of social media campaigns designed to drive engagement footfall and brand love
- Work closely with influencer partners brand teams and creative teams to deliver campaigns that leave a lasting impression
Community Engagement
- Monitor and engage with our growing social media communities answering questions joining trending conversations and keeping the vibe friendly and fun
- Build relationships with fans influencers and advocates to spark conversation and loyalty
Analytics & Reporting
- Use Dash Social and other tools to track performance metrics and report on results
- Deliver monthly reports packed with insights wins and ideas to make our social output even better
- Keep your finger on the pulse of community sentiment and trends to help guide content decisions
CrossFunctional Collaboration
- Work closely with the other Social Media Manager for London to divide and conquer content responsibilities
- Collaborate across digital regional marketing PR and global brand teams for consistent storytelling
- Align with the Paid Media Manager to ensure synergy between organic and paid social efforts
Innovation & Trendspotting
- Keep your eyes open for the next big trend whether its a new platform feature a viral challenge or a clever brand moment
- Help lead innovation in digital storytelling testing new formats and fresh ways of showcasing our brands
- Stay clued into competitors and cultural shifts that can shape our social approach
Qualifications & Experience
- 12 years of experience in social media or digital marketing (bonus points if its in entertainment hospitality or travel!
- A solid grasp of all major platforms Facebook Instagram TikTok X (Twitter) YouTube and how to tailor content for each
- Experience with social tools like Dash Social Sprinklr or Hootsuite plus comfort with reporting and data analysis (Google Analytics Meta Insights)
- A flair for storytelling a creative mindset and toptier writing and communication skills
- Comfort managing content shoots and liaising with multiple teams to get things done
- A collaborative spirit strong attention to detail and a passion for creating memorable digital experiences
Benefits
Required Experience:
Manager
Employment Type
Full-Time
