Brand Strategy Manager
Brand Strategy Manager
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Job Description
You will be part of Group Brand Strategy & Activation a unit within Group Brand.
The Strategy & Activation department is leading the development and governance of Vattenfalls brand strategy and associated frameworks processes and guidelines as well as executing companywide brand activations and campaigns. The Teams objective is to inspire perceptions that drive business growth through visionary activations. By making the brand seen heard and talked about the goal is to increase brand visibility and engagement. The team consists of 10 brand experts based in Sweden Germany the Netherlands and Denmark.
About the position.
The objective of the Brand Strategy Manager is to set directions for and support the implementation of activities that build the equity of the Vattenfall Groups brand portfolio in line with the corporate brand strategy and purpose so that brands add value to the overall commercial results of Vattenfall. The Manager reports to Director Brand Strategy and Activation and sets strategic directions for the Groups brands to build an international coherent brand while offering enough flexibility in the brand system to enable markets to target specific target audiences or deliver on specific market and commercial objectives.
Your tasks and responsibilities
In this role you will be responsible for a variety of tasks aimed at developing and executing effective brand strategies. Your primary duties will include strategic advisory and leading strategic projects where you will create comprehensive brand strategies and frameworks. You will establish detailed project plans that outline goals timelines budgets and resources ensuring that each project aligns with the organisations strategic brand objectives.
You will also manage risk identifying potential risks and developing strategies to mitigate or eliminate them. This involves continuous monitoring reporting and proactive planning to minimize risks.
Effective communication and collaboration are crucial in this role. You will act as a liaison between various teams and stakeholders both internally and externally ensuring that all parties are kept informed about the projects progress and any changes.
Resource management is another key responsibility where you will ensure that resources are allocated efficiently to complete projects within budget and on time.
Maintaining quality control is essential as you will monitor the quality of outputs to ensure they meet established standards and specifications.
Finally you will be involved in evaluation and reporting assessing the progress and outcomes of projects. You will report these findings to the management team and other stakeholders analyzing data to draw conclusions about the projects effectiveness and success.
Qualifications :
We are looking for a candidate who meets the following qualifications:
- 810 years of experience in marketing and brand management.
- Experience in developing brand strategies especially for corporations where reputational risks and public acceptance are prominent.
- Ability to develop brand strategies tools and activation platforms with direct reference to business challenges and stakeholder perceptions leading to added commercial value.
- Experience in brand portfolio management.
- Experience in project management and complex stakeholder management.
- Proven ability to lead and implement brand transformation initiatives within a corporate environment with a track record of achieving measurable and successful outcomes.
- Proficiency in MS Office PowerPoint Word Excel.
- Experience with Copilot.
Education:
- Relevant university degree in communication or a similar field.
Language:
- Fluent in Swedish
- Fluent English
To succeed in this role you should recognize yourself in the following competencies:
You possess a strategic and analytical mindset enabling you to transform vast amounts of data and content into clear directional and longterm strategies. Your keen analytical skills allow you to identify trends and insights that drive successful decisionmaking ensuring that our brand strategies are both effective and forwardthinking.
Collaboration is at the heart of your approach. You understand the importance of working together to achieve results and success within our matrix organization. Your ability to effectively communicate and cooperate with various teams and stakeholders ensures that everyone is aligned and working towards common goals fostering a cohesive and productive work environment.
Your organizational skills are exemplary. You exhibit strong selfleadership and have the ability to establish clear processes and coordination with stakeholders both internally and externally. Your structured approach is key to ensuring that projects are executed efficiently and within timelines maintaining high standards and achieving desired outcomes.
Additional Information :
Our Offer
We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as Ask and Share concept is essential for the way we work. We offer attractive employment conditions (smart working flexible working hours and a goodworklife balance) and opportunities for personal and professional development. Click here for further information.
Location: Solna
Travels: to other Vattenfall locations occurs on regular basis.
For more information about the recruitment process you are welcome to contact our recruiter Anna Uppstrm
Trade Union representatives in Sweden via Vattenfalls switchboard. Rolf Olsson Akademikerna Christer Gustafsson Ledarna Juha Siipilehto Inger Strandberg Unionen
We welcome your application in English no later than 5 May. We kindly request that you do not send applications by any means other than via our website and that you refrain from submitting a cover letter with your application. You apply quickly and easily by answering screening questions and attaching your CV. In this recruitment process tests will be a part of the procedure.
At Vattenfall we are convinced that diversity contributes to build a more profitable and attractive company and we strive to be a good role model regarding diversity. Vattenfall works actively for all employees to have the same opportunities and rights regardless of gender ethnicity age transgender identity or expression religion or other belief disability or sexual orientation. Click here for further information.
The security of Vattenfall and its employees is essential. For that reason a preemployment screening will be part of your recruitment process. The screening is based on the role you will fulfill within Vattenfall.
Since Vattenfall is a part of the Swedish critical infrastructure many of our services are security classed. If this position is security classed the final candidates might be subjected to a security vetting process according to the Swedish legislation.
If you are willing to step forward for fossil freedom we should talk!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
