Integrated Marketing Operations Specialist
Integrated Marketing Operations Specialist
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$ 22 - 36
1 Vacancy
Job Description
Sanford Health is one of the largest and fastestgrowing notforprofit health systems in the United States. Were proud to offer many development and advancement opportunities to our nearly 50000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Work Shift:
8 Hours Day Shifts (United States of America)Scheduled Weekly Hours:
40Salary Range: $22.50 $36.00Union Position:
NoDepartment Details
Summary
The integrated marketing operations specialist plays a critical role supporting the integrated marketing team as they are responsible for ensuring proper campaign setup data accuracy optimized assets specs tagging/pixel implementation and continuous improvement of reporting processes.This person has working knowledge of multiple ad servers and analytics platforms such as Google Campaign Manager Google Analytics 4 social publishing tools content management systems and Marketing Cloud Intelligence.
Ability to work across multiple accounts and departments on a daily basis efficiently organizing workflows and delivering on deadlines is a must.
Job Description
Assists with the implementation management and of paid media campaigns ensuring all activities are aligned with marketing goals.
Performs endtoend campaign quality assurance which includes: campaigns direct to correct landing page content on page aligns with campaign CTAs on page align with goals outlined in marketing plans naming conventions for UTM parameters are correct for digital assets analytics dashboard metrics align with marketing plan KPIs.
Optimizes campaign user journey ensuring a seamless and positive user experience across multiple platforms.
Assist with the deployment and management of tracking tags via Google Tag Manager to ensure proper performance tracking.
Monitor campaign delivery to ensure proper providing troubleshooting support for creative and publisher issues and escalating to thirdparty vendors as necessary.
Ensure accurate reporting and data integrity particularly in platforms like Marketing Cloud Intelligence while proactively seeking ways to improve processes and grow reporting value
Ability to analyze and evaluate information and troubleshoot errors with keen attention to detail.
Must be able to organize and prioritize workload to meet a variety of conflicting deadlines.
Proficient in a variety of technical and webbased platforms.
Maintain knowledge of industry trends bestpractices new tools and technology.
Qualifications
A Bachelors degree in marketing communications computer science business information systems programming statistics or a closely related field is required.Minimum of 3 years of professional level experience in performance media marketing analytics and data visualization preferably at an agency or can demonstrate comfortability working in a fastpaced high volume atmosphere.
Certification in Google Tag Manager required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application please callor send an email to
Required Experience:
Unclear Seniority
Employment Type
Full-Time
