Director Marketing Strategy
Director Marketing Strategy
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Job Description
About This Role
At CAE we are building the future together as one inclusive team. Our people are our creative force empowered to grow innovate and disrupt as we continuously pursue new ideas and develop advanced technologies to help make the world a safer place. As a technology company we digitize the physical world deploying simulation training and critical operations support solutions. Above all else we empower pilots airlines and defense forces to perform at their best every day and when the stakes are highest.
Around the globe were everywhere customers need us to be with more than 13000 employees in more than 200 sites and training locations in over 40 countries.
The Director Marketing Strategy will lead a team of marketing strategists and product marketing professionals each partnering with their respective business units in the design deployment and measurement of marketing plans as well as the crafting & deployment of our value propositions product messaging marketing collaterals sales enablement materials and thought leadership content to support the growth of the business unit.This role requires a strategic thinker with a proven track record in developing and implementing successful marketing strategies that drive business growth and enhance brand presence allowing all business units to meet their market share objectives. The Director will work closely with the marketing operations and market analysis teams to ensure effectiveness in achieving marketing objectives.
Responsibilities
Marketing Strategy
- Lead the development and ensure the implementation of comprehensive creative innovative and efficient marketing strategies for each Business Unit that align with market needs business objectives and product/service roadmaps for each of these divisions.
- Oversee the creation of marketing plans track their with Marketing Operations ensuring they are datadriven and resultsoriented;
- Actively engage with key stakeholders at all levels of the business unit to understand business priorities; provide omnichannel high impact and measurable marketing solutions through a strategic marketing plan in partnership with business units.
- Align comprehensive marketing strategies and gotomarket plans with Marketing Operations Director and Market intelligence Director.
- Prepare Marketing Budget allocation and plan by Business Unit ensuring all budget inputs are aligned with the divisions key stakeholders.
Product Marketing
- Lead the development and deployment of gotomarket strategies including defining product positioning and messaging to ensure it meets market needs and stands out from competition;
- Be a subject matter expert on our products/services and competitive landscape identify target customer segments and research & develop marketing personas to fully understand our audience their pain points and their decision drivers.
- Manage product launches and releases ensuring that all marketing materials are aligned with the products capabilities and sales objectives;
- Develop and implement sales enablement content and sessions for frontline teams
- Disseminate bestinclass marketing practices and keep updated on key market insights competitive intelligence and industry trends.
- Partner with Sales teams on winloss reviews to gain actionable insights on marketing strategies
- Ensure deployment of Product Marketing content management best practices
- Work closely with crossfunctional teams to ensure cohesive and effective marketing strategies
- Develop compelling messaging/positioning value propositions and marketing collateral to partner with the business units sales teams in effectively communicating the value of our products and services.
- Ensure all value propositions and marketing collateral are up to date and follow CAEs brand guidelines.
Marketing Governance
- Lead Governance and Project Management: Oversee the deployment and tracking of marketing plans ensuring alignment with initial objectives timelines and budget.
- Stakeholder Communication: Ensure all key stakeholders are informed about the status impact risks and actions related to the marketing plan to drive engagement and impact.
- Performance Reporting: Analyze and report on the effectiveness of business unitspecific marketing campaigns and initiatives utilizing data to optimize future strategies.
- Stakeholder BuyIn: Foster stakeholder buyin and maintain awareness of the business unit marketing plan.
People & Stakeholder Management
- Lead and manage a team of marketing strategists and product marketing professionals
- Foster a culture of innovation and continuous improvement within the marketing team by proposing actionable plans to improve ways of working.
- Train team to ensure excellence in processes tools and tactics.
- Ensure efficient allocation of resources.
- Coach and manage performance of team members focusing on results and engagement
- Identify talent pipeline and plan succession.
- Build relationships with BU Sales BD leaders and customers.
Requirements
- 15 years of experience in marketing with at least 10 years in a strategic leadership role.
- In depth knowledge of a variety of marketing functions (marketing strategy product marketing digital marketing brand marketing communications etc).
- Proven experience in developing and executing successful marketing strategies in a complex fastpaced environment particularly in a B2B context.
- Strong analytical skills and the ability to interpret complex data to drive decisionmaking.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Ability to work collaboratively with crossfunctional teams.
- Proficiency in marketing software and tools.
- Knowledge of digital marketing and emerging marketing technologies.
- Knowledge of the aerospace industry an asset.
#LICG1
Position Type
RegularCAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.
Equal Opportunity Employer
CAE is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race nationality colour religion sex gender indentity and expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by local laws.
If you dont see yourself fully reflected in every job requirement listed in the job posting we still encourage you to reach out and apply. At CAE everyone is welcome to contribute to our success. Applicants needing reasonable accommodations should contact their recruiter at any point in the recruitment process. If you need assistance to submit your application because of incompatible assistive technology or a disability please contact us at .
Required Experience:
Director
Employment Type
Full-Time
