Associate Director Paid Search
Associate Director Paid Search
Posted on :
18-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
18-04-2025
Job Description
Tombras an independent 475 person national fullservice advertising agency is searching for an Associate Director Paid Search.
Where youll be working: Knoxville or Atlanta. Relocation assistance may be provided.
What you will be doing:
- Architect effective Search Engine Marketing (SEM) / PayPerClick (PPC) campaigns with direction from the Director of Paid Search
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management using bestinclass match type strategies campaign settings demographic targeting remarketing custom audience lists and custombuilt automation
- Research keywords analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a welldeveloped analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords Bing Ads Kenshoo and more
- Implement and test strategies designed to increase conversion rates and lower costperlead across multiple clients in multiple verticals
- Mentor train and develop Paid Search Analysts and Strategists to continually strengthen your team members
- Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
- Work closely with other internal departments to develop fully integrated search campaigns
- Champion department processes stay current on search marketing industry trends and best practices
What you bring:
- 46 years of Paid Search experience within an advertising agency
- Google Ads certifications
- Critical Thinking & ProblemSolving: Ability to approach complex challenges creatively analyze data insights and make strategic decisions that go beyond standard campaign optimizations.
- Proactive & SelfDriven Work Ethic: Demonstrates initiative ownership and the motivation to seek out new ways to improve workflows and client outcomes.
- Early AI Adoption & Experimentation: Comfortable exploring AI LLMs and automation tools to enhance productivity optimize marketing strategies and push the boundaries of innovation.
- Continuous Learning Mindset: Eagerness to learn new technologies adapt to emerging industry trends and consistently iterate on best practices.
- Collaboration & Communication: Capable of working across different teams (social programmatic investment) to develop holistic crosschannel media solutions that drive real business results.
- Intimate knowledge of paid search campaign types strategies and tactical executions of Search Performance Max Discovery YouTube Display Local Shopping and App across Google Bing and Apple.
- Working knowledge around tracking solutions like pixels Google Conversions UET goals Enhanced Conversions and offline conversions tracking.
- Skilled in Microsoft Excel Microsoft PowerPoint Keynote and the Google Suite.
- Intimate knowledge of website analytics programs (Google Analytics Adobe etc.
- Bachelors Degree in Advertising/Marketing Business PR/Communications or related field.
Why Join Tombras Integrated Search team
Were a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years including:
Best PPC Campaign
Most Innovative Search Campaign
Best Use of Search Retail/Ecommerce
Why youll want to work at Tombras:
Youll be joining one of the top independent agencies in North Data & Creativity for Business Results is working for our clients and creating a flywheel affect fueling both client and agency be a part of a highly creative agency that has been recognized by AdAge Adweek Communication Arts Fast Company Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
Tombras Benefits:
Family It comes first on every has been familyrun since day 1 we strive to facilitate a familyoriented environment rooted in supporting one another.
Dogfriendly offices
Unlimited PTO
Generous parental leave for primary and nonprimary caregivers.
Medical (PPO or High Deductible option) for employee dependents
401(k) Participation
Employerpaid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New Modern building in Downtown Knoxville
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an EVerify employer and participates in the EVerify program.
This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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