Senior Director Experiential Marketing
Senior Director Experiential Marketing
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$ 111605 - 144430
1 Vacancy
Job Description
At U.S. Bank were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions enabling the communities we support to grow and succeed in the right ways all more confidently and more oftenthats what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life and each person is unique in their potential. A career with U.S. Bank gives you a wide evergrowing range of opportunities to discover what makes you thrive. Try new things learn new skills and discover what you excel atall from Day One.
As a wholly owned subsidiary of U.S. Bank Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goalsno matter what they need. From transaction processing to customer service to driving innovation and launching new products were building a range of tailored payment solutions powered by the latest technology. As part of our team you can explore what motivates and energizes your career goals: partnering with our customers our communities and each other.
Job Description
The Senior Director Experiential Marketingplays a critical role within the Merchant Payment Services Corporate Marketing & Events team.
Bridging the MarCom Brand & Event functions of the CM&E team this role will be tasked with leveraging traditional Marketing experience with knowledge of current event/experiential trends as well as close collaboration with the MPS Brand Lead to expand and elevate the efficiency impact and strategy that goes into our owned and thirdparty event programs.
Through evolution of our inperson activations messaging and implementation of documented processes/templates the Senior Director Experiential Marketing will champion overall consistency innovation cost efficiencies and continued executional excellence across our robust event portfolios.
This role will also be tasked with collaborating closely with our Public Affairs & Communication teams and Product & Channel Marketing to identify pursue and expand our thought leadership and content initiatives throughout our event programs and to support the development of an annual event plan for our CBB Merchant business in close collaboration with Business Development leads and other Marketing Leaders to drive SMB merchant growth.
This role is critical to elevating our overall experiential program impact and to establishing consistent tracking and reporting of key event/brand metrics.
The successful candidate will be forwardthinking and extremely collaborative fostering relationships across MPS the broader bank and event/marketing functions in other lines of business.
Key Responsibilities:
- Partner with Marketing & Event leads to champion bestinclass businessdriving experiential opportunities ideas and activations
- Serve as the resident expert on the latest developments in the Experiential Marketing space by identifying and supporting the implementation of new vendors tools and/or technologies covering content development event and measurement/reporting.
- Develop and advise business development on an annual growthfocused events plan for the CBB Merchant business.
- Drive crossfunctional collaboration by developing relationships with event leaders from across the organization to share best practices and leverage assets and vendors for mutual success and collaborative activations.
- Through sharing of best practices processes and tools support the Events team in delivering event concepts content and creative that raise the bar deepen client relationships and drive growth.
- Recommend new approaches to event marketing that blend digital experiential and inperson engagement with overall alignment to the evolving MPS brand.
- Implement robust analytics frameworks to measure program effectiveness and ROI.
- Translate performance metrics into strategic recommendations for future investments.
- Bachelors degree or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- Excellent communication leadership and project management skills demonstrating tactful influence and negotiation with stakeholders.
- Proven experience managing both hero campaigns/activations and smaller multichannel initiatives.
- Experience managing external vendors agencies and crossfunctional teams.
- Ability to think strategically while executing tactically in a fastpaced environment.
- Experience with datadriven marketing and performance analysis.
- Strategic thinker and creative problemsolver able to develop a vision and bring it to life with actionable plans.
- Experience that demonstrates ability to develop new inperson virtual and blended event programs.
- Extensive knowledge of eventrelated technology tools including expertise in virtual event platforms.
- Proven ability to lead through influence at all levels of an organization to achieve timely datadriven thoughtful decisions.
- Must thrive in an environment of fastpace rapid change and competing and changing tasks.
- Proficient in Microsoft Office suite including Teams.
- Experience with B2B Marketing (Payments industry experience a plus)
Location
The role offers a hybrid/flexible schedule which means theres an inoffice expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If theres anything we can do to accommodate a disability during any portion of the application or hiring process please refer to ourdisability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members whole selves and what may be needed to thrive in and outside work. Thats why our benefits are designed to help you and your family boost your health protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role location or hours):
Healthcare (medical dental vision)
Basic term and optional term life insurance
Shortterm and longterm disability
Pregnancy disability and parental leave
401(k) and employerfunded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race religion color sex national origin age sexual orientation gender identity disability or veteran status and other factors protected under applicable law.
EVerify
U.S. Bank participates in the U.S. Department of Homeland Security EVerify program in all facilities located in the United States and certain U.S. territories. The EVerify program is an Internetbased employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about theEVerify program.
The salary range reflects figures based on the primary location which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary U.S. Bank offers a comprehensive benefits package including incentive and recognition programs equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111605.00 $131300.00 $144430.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition certain positions may also be subject to the requirements of FINRA NMLS registration Reg Z Reg G OFAC the NFA the FCPA the Bank Secrecy Act the SAFE Act and/or federal guidelines applicable to an agreement such as those related to ethics safety or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Required Experience:
Exec
Employment Type
Full-Time
