Senior Manager Content Engine

The Senior Manager Content Engine is an experienced strategic and dynamic individual who will support our Media Growth & Performance Marketing team. This role is integral in establishing the growing role of content marketing in driving return on investment for our brands in the US market. The Senior Manager will play a pivotal role in guiding best practices and supporting the development of content strategies that yield impactful results.

The Senior Manager will be part of our newly formed Audience Engagement Team: A Center of Excellence created to build and advance capabilities in SEODriven Content Marketing Influencer Marketing Social Listening/Intelligence and Brand Sponsorships.

This role involves close collaboration with crossfunctional teams to evaluate the content that our audiences seek the platforms and formats they are most likely to engage with and guiding the production of content across channels. This will be achieved by leveraging the resources of our Agency of Record or internal team. The position requires a proactive mindset strong analytical skills and a profound understanding of how content can enhance our brands presence in a competitive market.

Role Responsibilities

• Assist the Director Content Engine Lead in establishing a pioneering Center of Excellence dedicated to content that enhances SEO and social search.

• Create and lead the development of a companywide content engine playbook that combines insights from SEO with content actions and outlines the best methods for measuring its impact.

• Using the content playbook work closely with brand marketers and crossfunctional team members to guide content strategies that align with our brand teams objectives and resonate with our target audience; establish learning plans to test and evaluate impact.

• Oversee the creation of highquality content that enriches storytelling and drives engagement across various organic searchdriven platforms. Ensure all visual content is onbrand consistent in style quality and tone of voice.

• Own the endtoend production of content where our AOR is not resourced to support our brands with agile quickturn opportunistic content; support in creating the model of quickturn content creation

• Lead the development and implementation of strategies to activate content across multiple channels. Drive engagement and conversion through innovative content distribution tactics.

• Maintain a consistent and compelling brand voice across all channels and content types.

• Lead crossfunction work to collaborate with CMO colleagues including Product Measurement Social Listening and Media Strategists to ensure cohesive messaging and branding consistency and that content supports overall marketing / media and business goals.

• Develop and maintain a content calendar to ensure timely delivery of visual content and campaigns on abovebrand sites like .

• Utilize analytics tools to measure content effectiveness derive insights and adjust strategies to optimize engagement and conversion rates.

• Manage the content budget ensuring efficient allocation of resources and ROI.

• Stay informed of industry trends competitor strategies and emerging technologies to keep our content strategies ahead of the curve.

Basic Qualification

• Bachelors degree with at least 6 years of experience; OR a masters degree with at least 5 years of experience; OR a PhD with 1 years of experience.

• 6 years of experience either inhouse or at the agency setting

• Successful track record designing and implementing highimpact content campaigns from conception through

• Project management skills coordinating multifaceted campaigns and initiatives

• Forwardthinking mindset with the creativity and vision to build innovative solutions for unmet needs

• Strong written communication skills

• Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content

• Skilled at communicating compelling narratives and campaign visions

• Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies

• Strong relationship building skills and ability to navigate matrixed organizations

• Drives strategy while simultaneously orchestrating flawless at speed

• Embodies courage excellence equity and joy while elevating those values across teams

• Executive poise and influence to interact effectively across all organizational levels

• Articulate communication optimize messaging and design for maximum user resonance and business impact

• Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment:Hybrid

Other Job Details:

• Last day to apply: April 23 2025

The annual base salary for this position ranges from $120800.00 to $201400.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5 of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits . Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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