Customer Engagement Training CET IDM Senior Brand Training Manager

ROLE SUMMARY

The CET IDM Senior Brand Training Manager role is responsible for Customer Engagement Training for one or more brands Business Unit (BU) or Therapeutic Area (TA). The role is responsible for providing product and customer engagement skills training to new and existing Customer Facing Colleagues (CFC) ensuring that CFCs have the skills and knowledge required to successfully represent Pfizer in the marketplace.

As the representative of the CET IDM Team to the in market brand/BU/TA leadership the IDM Customer Engagement Training Senior Brand Training Manager role participates as a strategic partner thoroughly understands the needs of the BU to which they are assigned and defines develops and delivers training services to meet the needs of the business in support of Brand Launches new to brand training as well as ongoing training needs based on critical market needs and other product businessrelated initiatives.

The CET IDM Senior Brand Trainer will perform the role of Regional Brand Subject Matter Expert for assigned brand/s. Working across CET IDM in market Training Managers to understand local training needs with ICO Brand and Medical Teams to understand regional brand training requirements and with GCET TAP team on the cocreation of training content.

Serving as the subject matter expert the role is expected to maintain up to date expertise on the therapy market and sales approaches associated with the assigned product/TA as well as driving the upskilling of Local CET IDM Brand Training Managers

ROLE RESPONSIBILITIES

Serve as the primary representative of the Customer Engagement Training organization acting as a strategic partner to brand leadership to drive BU and Brand strategic priorities.

Define both shortterm and longterm training priorities for sales team for allocated Brands in collaboration with allocated BU business and brand leadership as well as other key stakeholders.

Foster strong relationships with Business Unit Partners collaborating closely with Leadership Marketing Medical Sales Regulatory and Legal teams to prioritize training needs and manage demands effectively.

Develop/translate/localise and oversee GCMA approval learning journey and training curriculum to address brand needs coordinating with team members for an integrated approach to content development and mastery.
Oversee the translation localisation development where required and approval (where required) of training content.

Utilize learning technology and manage training courses using Pfizer endorsed platforms such as Microsoft Teams PLA Platform and Qstream

Oversee the certification process for customerfacing colleagues according to CET core standards and local regulatory requirements.

Lead the programme management development and of training programs in accordance with Product business strategies BU needs selling and coaching model constructs and predetermined impact and outcome metrics.

• Ability to deliver all skills related to an effective communication of our brands: selling skills objection handling effective communication customer understanding etc.

To ensure whenever possible that core Customer Engagement Training content is used. The role may serve when required as a training content development expert for local training needs Brand POAs brand & business acceleration efforts and dynamic training needs.

Oversee multimodal learning resources including print eLearning modules leaderled workshops presentations prelaunch and launch training sessions and sustainability programs.

Lead and/or participate in a crossfunctional team construct to form and implement Brand Training Curricula including planning logistics participant management.

Conduct and coordinate engaging training sessions utilising Subject Matter Experts where necessary both virtually and in person covering product knowledge disease states competitive analysis market dynamics customer dynamics sales techniques and technical expertise.

Provide coaching and mentorship to colleagues throughout their training journey.

Support the development of training capabilities among team members.

Collaborate with the wider Global Customer Engagement (CET IM and Global Content Creation Teams) to provide local training content needs and determine suitable core content for implementation.

Understanding GCET service offerings organizational capabilities and leverage such knowledge to analyse market and other relevant data to identify new training needs and refine existing training curriculum and recommend new trainings to optimize salesforce effectiveness.

• Within market drive the standardisation of Brand Training working model across brand Therapy areas and Business Units

Familiarize with and act as an expert for the current selling framework market and customer content new disease states and treatments across the current and future product portfolio.

• Participate in Field Visits with Customer Facing Colleagues to maintain real life understanding of assigned brand/s and coach/upskill the CFC where necessary

Regional Responsibilities:

• Senior TM is accountable for working across ICO Brand and Medical Teams Local CET IDM Training Managers CET Brand Excellence Lead and GCET TAP Team for assigned BU/brand to drive quality and harmonisation of Global Core content for the IDM Region and ensure identification and timely escalation of regional content requirements.

• The CET IDM Senior Brand Training Manager serves as the point of contact and champion for other CET IDM TMs in different countries for the specific brand or therapeutic area assigned. He/she is responsible for upskilling TMs on new data and providing ad hoc training if needed.

• The Senior TM participates in strategic brand meetings alongside the Excellence Lead representing CET IDM and will be accountable for guiding other TMs on updates related to materials and strategy afterwards.

Key Interactions:

In country: BU Leads Sales Managers Marketing and Medical Managers District Managers Sales Representatives.

Regional: International Commercial Office (ICO) Brand and Medical Teams CET IDM Brand Excellence Lead GCET Therapy Area and Product Team

Education Skills and Experience:

• Bachelors degree (preferably scientific)

• Strong experience and track record of success as sales representative trainer or marketer or related role Assigned BU Sales and Product experience is an asset.

• Significant training delivery experience (Pharmaceutical or equivalent industry)

• Excellent training delivery presentation and facilitation skills both face to face and virtual at all levels.

• Ability to develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences.

• Excellent stakeholder management & influencing skills at all levels.

• Evidence of successful crossfunctional & crosscultural working

• Ability to manage multiple complex projects simultaneously.

• Ability to align knowledge with business priorities and execute strategies accordingly

• Passion for innovation and trying new approaches. Proficient in MS Office (Excel PowerPoint) and interested in developing digital competencies (e.g. training delivery tools AI and learning content management systems).

• Ability to make sense of complex information to make sound judgment and decision making with minimal direction

• A track record of holding self and others accountable to meet commitments

• English language competency: ability to speak and present English in business setting.

• Flexibility to travel domestically and internationally as required and to be mobile in various work environments.

Competencies:

• Program Management: Overseeing the management development and of training programs to meet organizational needs including the translation localization approval of training contents and scheduling coordinating and planning training sessions effectively.

• Impact and Influence: Strong interpersonal and communication skills with confidence and a flexible style that positively impacts colleagues at all levels.

• Motivating Others: Confidence and a flexible style that positively impacts colleagues across all levels and disciplines.

• Business Acumen: Clear understanding of local business needs and requirements and excellent in prioritization.

• Strategic Agility: Ability to initiate and adapt positively to change manage multiple complex projects simultaneously and make decisions that positively impact business results.

• Crossfunctional and Project Leadership: Excellent stakeholder management skills

Purpose

Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people especially those with unique superpowers. Your journey with Pfizer starts here!