Paid Performance Executive Leeds Office

Agency :

Job Description :

Paid Performance Executive

Reporting To: Paid Performance Manager

Office Location: Havas Village Leeds BlockHaus West Park LS16 6QG

ABOUT HAVAS MARKET:

We are Havas Market part of the Havas Media Network (HMN) a Network spanning almost 1000 people across London Leeds Manchester and Edinburgh.

As Havas Market our vision is to deliver limitless performance for our clients by breaking down the barriers within media to build cohesive multichannel experiences that combine tech and human flair. Havas Market expertise spans the following core specialist services: paid media (PPC paid social international) owned (SEO CRO content creative localisation) and earned (digital PR social).

As a hub of performance specialists we work with clients directly via Havas Market while we also service the performance media needs of the other agency brands across HMN including Havas Media Arena Media and Ledger Bennett.

Across all agency brands within HMN we have defined shared values that shape the way we work and define what we expect from our people:

• Human at Heart: You will respect empower and support others fostering an inclusive workplace and creating meaningful experiences.

• Head for Rigour: You will take pride in delivering highquality outcomefocused work and continually strive for improvement.

• Mind for Flair: You will embrace diversity and bold thinking to innovate and craft brilliant unique solutions.

These behaviours are integral to our culture and essential for delivering impactful work for our clients and colleagues.

THE ROLE:

Sitting as part of the PPC team based in Leeds this role will see you work exclusively within the B2B vertical. As such you will sit within a scaled performance community within the Havas Market organisation but you will need to be deeply connected into Ledger Bennett our global B2B marketing agency dedicated to redefining B2B marketing through inventive authentic and ambitious strategies.

This is an exciting Exec level role working with some of the most recognisable B2B brands in the world. PPC is a critical channel for these businesses so there are significant budgets you will be helping to manage to effectively deliver against ambitious growth targets.

In this role you will primarily support with analysis campaign implementation optimisation delivery and evaluation of PPC campaigns. Along with your line manager and the senior executive in the team you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for this client.

Havas will provide all the training and support you will need to succeed in this role and will map out a clear development path for you when you join the team. X

KEY RESPONSBILITIES:

• Create and manage PPC campaigns to effectively deliver client objectives and targets within B2B.
• Ad copy creation development testing optimisation automation and personalisation.
• Optimisation of campaigns across multiple formats including PPC Performance Max Demand Gen and possibly app.
• Develop a rich understanding of your clients audience and the consumer journey within the B2B vertical always striving to deliver richer insight to clients.
• Lean into the Ledger Bennett agency culture ensuring you attend team meetings ensuring you report back on key updates and represent the PPC team to the highest standard.
• Adhere to Ledger Bennet / client SLAs and deadlines to ensure optimal service levels are consistently maintained.
• Deliver against PPC best practice on your clients specifically improving the quality of campaign delivery innovation and automation.
• Manage daily spends through AI centric budget management and bid optimisation in line with targets and monthly budgets.
• Use bid management tools to manage and optimise campaigns.
• Implement tracking requirements across paid performance campaigns.
• Support in the development of forecasting and testing plans for clients.
• Put forward innovative test ideas to drive performance improvements.
• Monitor and analyse campaigns to deliver rich insight to clients and drive optimisation.
• Responsible for client reporting on a weekly monthly and quarterly basis.
• In time and following training attend client calls/meetings to discuss performance.
• Monitor and analyse competitor activity through landscape monitoring technology and partner communication to provide rich insights and trends to clients.
• Nurture and grow strong relationships with relevant day to day client stakeholders.
• Be comfortable reporting any concerns with management if you believe escalation is required.
• Keep up to date with the latest changes in the paid and B2B landscape to ensure your knowledge is always relevant and cutting edge.
• Ongoing development of your industry knowledge.

DESIRABLE SKILLS AND EXPERIENCE:

• Proficiency in MS PowerPoint Word and Excel.
• Previous experience in performance media desirable but not essential.
• Interest in and understanding of digital media.
• Good numeracy skills and comfortable working in spreadsheets.
• Excellent timemanagement skills and the ability to prioritise workload.
• Ability to work under pressure and fastidious attention to detail.
• A strong written and verbal communicator.
• A high energy positive cando person who is always looking for ways to improve what we do.
• A hunger to learn.

#LIPH1

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.