Experimentation Lead

Capita has a new opportunity to join our Digital Operations Team as an Experimentation Lead.

The Experimentation Lead will be responsible for web experimentation and optimisation on the TV Licensing website aiming to enhance user experience promote selfservice and boost conversion rates through strategic datainformed experimentation.

This is an exciting opportunity for an individual who thrives in a fastpaced datadriven environment with a strong understanding of digital channels. The role requires excellent stakeholder management skills due to close collaboration with both internal and external BBC stakeholders.


This is a fulltime permanent role offering hybrid working arrangements (office working assigned to our Darwen Lancashire office).

Job title:

Experimentation Lead

Job Description:

Core Responsibilities:

• Drive the Experimentation Pipeline identifying key areas for experimentation through analysis of both quantitative and qualitative website data (using Contentsquare User Testing and other platforms) to identify key areas for optimisation.
• Work closely with internal and external stakeholders to ideate identify implement and analyse web & experiment performance.
• Proactively develop and execute CRO strategies to optimise the websites performance focusing on improving conversion rates and reducing dropoff points.
• Drive forward the delivery of the DigitalFirst strategy ensuring that this aligns with wider business challenges and priorities.
• Lead A/B testing initiatives for key website elements such as landing pages CTAs and key funnels to enhance user engagement and conversion rates.
• Ideate create and implement A/B and multivariate tests on the TV Licensing website (using the Optimizely Experimentation tool).
• Conduct quantitative and qualitative research to identify conversion rate issues & opportunities.
• Work with Senior Product Owners to analyse review & present back test outcomes as well as proactively presenting actionable insights to improve website performance.
• Work with the Senior Product Owners to assist dataled prioritisation of the experimentation pipeline.
• Communicate with internal product owners and content leads to ensure timely and smooth implementation of design updates features and A/B tests ensuring these align with both user needs and business objectives.

What youll need to bring:

• Demonstrated experience in web experimentation and conversion rate optimisation
• Strong data analysis skills (web analytics user behaviour analysis and testing methodologies)
• Ability to communicate effectively with stakeholders at all levels of the business to communicate on experimentation initiatives and results
• Experience of working with and confidence in presenting to senior stakeholders
• Basic understanding of frontend web languages to assist in understanding the practicalities of experiment design
• Ability to provide clear and actionable design requirements for content leads ensuring they are understood and delivered efficiently (for example creation of test briefs)
• Ability to manage and coordinate requests from both internal and external stakeholders in a fast paced environment
• Ability to prioritise competing workload across the team and wider business
• Stays uptodate with industry trends and emerging technologies proactively suggesting improvements to maintain an innovative edge.
• Provide UX insights and recommendations for future website enhancements based on performance data and user feedback.
• (Desirable) Experience with Content Square Analytics platform
• (Desirable) Experience with the Optimizely platform
• (Desirable) Proficiency in prototyping designs/UX experience

Whats in it for you

• Competitive annual salary dependant on experience.
• 23 days holiday (rising to 28 with the opportunity to buy extra leave.
• The opportunity to take a paid day out of the office volunteering for our charity partners or a cause of your choice.
• Company matched pension life assurance a cycle2work scheme 15 weeks fully paid maternity adoption and shared parental leaveand plenty more.
• Voluntary benefits designed to suit your lifestyle from discounts on retail and socialising to health & wellbeing travel and technology.
• Access to up to 500 of your salary before payday each month as well as budgeting and savings features to support your financial wellbeing.
• Access to our Employee Network Groups which represent every strand of diversity and allow colleagues to connect and learn from each other on an open inclusive platform.

About Capita Experience

Capita Experience focus on serving a bluechip client base in the UK and across Europe with the aim of growing within these markets and expanding to new markets. Our primary focus is to help our clients digitise their interactions with customers members and other stakeholders and move towards an integrated datadriven insightled and personalised customer experience.

What we hope youll do next:

Choose Apply now to fill out our short application so that we can find out more about you.

Were an equal opportunity and Disability Confident employer which means we recruit and develop people based on their merit and passion. Were committed to providing an inclusive barrierfree recruitment process and working environment for everyone.

If you need the job description or application form in an alternative format (such as large print or audio) or if youd like to discuss other changes or support you might need going forward please email Iqbal at or calland well get back to you. For more information about equal opportunities and process adjustments please visit the Capita Careers website.

Location:

Darwen

United Kingdom

Time Type:

Full time

Contract Type:

Permanent